How The Grey is blending supplements and skincare to meet growing demand for 'inside-out' beauty

As consumer interest in holistic beauty continues to shape the industry, The Grey Men's Skincare is positioning itself at the forefront of this trend.

The European brand's skincare line combines topical treatments with nutritional supplements to promote skin health both externally and internally.

Its offering includes a range of formulations designed to protect, repair, and revitalise the skin against environmental stressors and signs of ageing. Meanwhile, The Grey’s supplements aim to boost collagen production, combat oxidative stress, and support the skin’s natural resilience from within.

This dual-action system intends to simplify men’s skincare while delivering "visible, lasting results".

Among its supplement range are the Daily Vitamin Intake System, Immune Defense Support , and Focus and Memory Support - each formulated to complement the topical range, which includes products such as a face wash, scrub, cream, SPF, self-tanning serum, and overnight sleeping mask.

Gregor Jaspers, founder of The Grey Men's Skincare, told TheIndustry.beauty: "At The Grey, we’ve always believed that great skin does not only concern topical products. Our approach to skincare is a 360-degree philosophy that works from the inside out, not just with what you put on your face, but what you feed your body, how you manage stress, the quality of your sleep and the rituals you build around recovery and resilience.

"We create powerful topical skincare but that’s only half the story. Our supplements were developed to address the deeper, often overlooked triggers of skin imbalance, from gut health and inflammation to stress and sleep quality. These are the internal forces that shape how your skin behaves, looks, and ages.

"Our inside-out philosophy is about more than products; it’s about building smart, sustainable rituals. Skin is a reflection of how you live, and we’re here to help men optimise both, through education, targeted formulas, clean ingredients, and a mindset that prioritises long-term skin health over short-term fixes."

This approach aligns with a wider shift in the sector, where brands and retailers are redefining beauty to encompass both appearance and well-being.

Retailers such as Holland & Barrett have recently overhauled their beauty categories to align with the 'inside-out' skincare trend. The high street giant's new strategy introduces a holistic model that integrates supplements and collagen into the beauty space, as well as new beauty brands and products.

Commenting on this growing trend, retail expert and co-founder of wellness brand Valerie,Wizz Selvey, told TheIndustry.beauty: "The ‘inside-out’ approach to skincare is finally getting the attention it deserves. What we put into our bodies has just as much impact on our skin as what we put on it, especially as we age or go through hormonal shifts.

"When looking for supplements that also support your skin, make sure you focus on bioavailability - how effectively your body absorbs and uses nutrients. It’s not just about taking a supplement, it’s about ensuring those ingredients actually reach the cells that need them.

"The beauty industry has long focused on topical fixes, but more consumers are realising that true skin health starts with what’s happening beneath the surface and can have the most impact."

As interest in the intersection of skincare and supplementation grows, brands such as The Grey are responding to a market that prioritises effective, straightforward solutions with a focus on long-term skin health.