How this new moisturiser is 'redefining' skincare with its approach to smart-ageing

Melanin-inclusive brand NEX Skincare is taking an "innovative" approach to smart-ageing with its latest launch. 

Co-founded by MSc Cosmetic Scientist Faiza Hussain, NEX Skincare attempts to create new industry standards through clinically proven, science-led solutions for all skin tones.

Clinically proven to target and reduce fine lines, wrinkles and hyperpigmentation whilst boosting collagen and elastin for deep hydration, the brand aims to set a new benchmark for intelligent skin longevity with its new moisturiser.

Powered by the Nano Encapsulation Matrix delivery system, the NEX Moisturiser is formulated with a distinctive blend of eight active ingredients, each selected for their specific molecular weight and particle size.

It is formulated for all skin types and tones, with a particular focus on melanin-inclusivity, a demographic for whom skincare penetration can be more difficult.

So, how does it work?

Designed to accelerate cell turnover and repair damaged skin cells without causing irritation, the product selectively targets irregular melanin clusters and compromised cells, targeting the skin's deepest layers for effective treatment.

Ingredients include antioxidant‑rich peptides to stimulate collagen synthesis, polyphenols to neutralise free radicals and brighten skin, and soothing agents to calm irritation.

"The NEX Moisturiser is a scientifically advanced, melanin-inclusive formulation powered by a smart delivery system that adapts to the unique needs of all skin tones. It penetrates deep into the skin’s key layers to optimise bioavailability and ensure precision delivery of high-performance actives," Hussain told TheIndustry.beauty.

"Developed to overcome stubborn nuances across all skin tones, it shifts melanin production for a more even tone while preserving the skin’s natural radiance, while boosting collagen, elastin and skin longevity at a cellular level.

"Housed in a refillable bottle, NEX Moisturiser embodies cutting-edge skincare, sustainability and inclusivity, setting a new benchmark for intelligent skin longevity."