How Very is driving engagement and sales with new beauty inspiration hub

Digital retailer Very is launching a new beauty hub to inspire customers and transform how they shop the category.

By allowing customers to shop by trend, ingredient, and brand, the retailer is changing the way it talks about beauty, attempting to bring a "new level of ease" to the shopping experience.

Through blog style content, expert tips and trend spotlighting, Very aims to help customers make more informed purchases, bringing more of the in-store experience to the digital world.

The platform launches as Very continues to focus on expanding and diversifying its beauty category to offer customers a greater range of brands and products at competitive price points.

This strategy has led to 6.3% growth across the category year-on-year in the first half of FY25, as the online retailer's beauty offer becomes more recognised among its customers.

The new beauty hub builds on this, as well as the introduction of Very’s Beauty Studio earlier this year, which overhauled how customers navigated and experienced the retailer's beauty range.

Sam Wright, Chief Commercial & Strategy Officer at The Very Group, said: "We know our customers are busy and are looking for quick and easy ways to find the perfect products for them.

"Our innovative new beauty inspiration hub will allow us to give them inspirational and educational content in a convenient and easy way. This means customers can shop with greater confidence and more readily find the products they love.

"The vast majority of our customers who buy from our beauty ranges also buy from other categories. However, even though brand consideration for our beauty category is up, just one in seven fashion customers shop Very’s beauty ranges. We hope that the launch of the inspiration hub will educate our fashion first customers on the beauty ranges we have available."