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Huda Beauty launches exclusive lip shades developed by Harrods and Selfridges beauty advisers 

Gaelle Walker
13 July 2021

Huda Beauty has launched two new limited edition Liquid Matte lipstick shades following a unique research and development process with two of its beauty advisers from Harrods and Selfridges.

Sana and Bilkis, who work as Huda Beauty advisers within Harrods and Selfridges’ Oxford Street store, have worked closely with the brand’s development team over recent months - sharing their unique insights into British trends and demands.

The work has led to the creation of the two contemporary new shades which have been uniquely tailored to suit British tastes.

Designed to suit all skin tones, the two new lipsticks have also been infused with a unique blend of lycopene, olive oil, vitamins and essential fatty acids, to ensure a smooth application and a highly-pigmented long-lasting colour.

Queen of Sheba is a pinky nude with a subtle blue undertone for a classic, smart look, while Girl On Fire offers a toasted red with a pink undertone.

In a tribute to their deep involvement with the development process, the names of the shades were inspired by Sana and Bilkis themselves.

(Bilkis’ means Queen of Sheba in Arabic, while Girl On Fire was named for Sana, whose name means ‘radiance’ in Arabic.)

Girl on Fire is available exclusively at Selfridges stores and online from 13 July while Queen of Sheba is available exclusively at Harrods and H Beauty stores.

Both shades have an rrp of £18.00.

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