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Huda Beauty makes ASOS debut including Wishful and Kayali brands

Gaelle Walker
27 April 2021

Huda Beauty products, including items from Huda Kattan’s Wishful and Kayali fragrance brands, are now available to buy from ASOS as it invests in growing its beauty offer.

More than 120 cosmetics products from the Huda Beauty range and 12 products from the Wishful skincare line are now on sale at ASOS, joining the etailer’s existing range of more than 200 leading beauty brands.

The online retail expansion allows Huda Beauty fans to enjoy unlimited next-day delivery through ASOS’s Premier Delivery Scheme and pay in three with Klarna.

A wide range of products from the Kayali fragrance brand have also joined the ASOS platform, including the newly launched Sweet Diamond Pink Pepper 25.

The product, which is already showing up as ‘low in stock’ on ASOS just hours after launching, is the first ‘intense’ fragrance in the Kayali collection.

Inspired by Kayali co-founder Mona Kattan, who was introduced to the pink pepper note during a fragrance-smelling session with Firmenich in 2018, new Sweet Diamond Pink Pepper features a blend of floral, woody and fresh peppery notes.

Huda Beauty’s launch onto ASOS has also been backed with an interview with Huda Kattan herself.

The interview  features a ‘shoppable story’ of some of Kattan’s favourite products from the Huda Beauty range including BombbrowsLegit Lashes mascara and Lip Contour.

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