Huda Beauty preps for biggest launch to date with GloWish

Huda Beauty is gearing up for its biggest launch to date with the arrival of GloWish – a collection of “mindful products” designed to enhance the complexion with a natural-looking glow.

Set to land on 1 June, the collection will be headed up by a Multidew Skin Tint that softens and subtly smooths skin with a natural-looking glow, and a Soft Radiance  Bronzing Powder, which gives skin instant warmth and luminosity.

The arrival of the new collection followed a year in which the world had gone “back to basics” and was inspired by founder Huda Kattan’s focus on empowering consumers to “embrace their own uniqueness with mindful products that complemented their own inner glow,” the brand said.

The collection, which also includes a GloWish Airbrush Finish Complexion Brush, has been designed with a clean ethos and a focus on being socially aware and ethically conscious.

All formulas are Vegan Society certified, made with a minimum of 80% naturally derived ingredients, and are fragrance-free and made without any drying alcohols.

All packaging is also made with post-consumer recycled (PCR) material and cartons are FSC Certified paper and 100% recyclable.

GloWish Multidew Skin Tint (rrp:£32) is available in 13 waterproof shades, while the Soft Radiance Bronzing Powder (rrp:£27) is available in five, from Light to Rich.