Hush poaches ex-Feelunique exec for CEO role

E-commerce platform Hush has announced ex-Feelunique executive Sarah Miles as its new CEO, effective from 16 January 2023.

Miles has over 25 years of experience in driving growth among major UK-based and global brands, such as Sephora and Feelunique. At the beauty e-commerce platform Feelunique, she led a team that grew revenues to more than £100 million prior to its sale to Sephora in September 2021.

Previously, Miles spent five years at Amazon, including running the apparel side of business across Europe as Director of EU Apparel.

Sarah Miles commented: “I’m thrilled to be joining hush, which is a brand and business I have long admired for its outstanding customer connection and truly differentiated product proposition. The business’ digital-first model, clear brand purpose, and focus on designing quality products help hush to clearly stand out in a competitive womenswear market.

“I look forward to working together with the rest of the hush team to build on the important progress made over recent years and to lead the brand through its next phases of strategic growth.”

Kate Bartman, who will return to her previous role of Chief Trading Officer having overseen a significant period of transformation, will hand over the reins to Sarah Miles in January 2023. Hush’s customer base has more than doubled in the two years Bartman was in charge.

Susanne Given, Chair of Hush, added: “We are delighted that Sarah will be Hush’s next CEO. Sarah has an outstanding track record across some of the world’s leading consumer businesses and I have no doubt hush will continue to thrive under her leadership. Sarah brings not only vast experience of driving strategic growth across several great retailers but also a broad international perspective and a deep passion for sustainability and purpose-led brands.