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Icon Outlet at The O2 celebrates successful 12 months with 10% rise in fashion sales

Tom Shearsmith
10 January 2022

Icon Outlet at The O2, North Greenwich's outlet shopping destination, is celebrating strong results in 2021 across the key metrics of performance, brand signings and openings, and consumer engagement.

Since reopening in April last year, Icon Outlet reported an increase of 5% like-for-like sales compared to 2019 as well as weekly average sales up 17.5%. In the fashion and sports category sales have grown by 10%.

The O2’s Entertainment District, which reopened in May 2021, also reported an impressive year with footfall and sales continuing to deliver month-on-month growth, solidifying the venues reputation as a year-round dining and leisure destination.

2021’s strong performance was boosted by the leasing activity across the destination, with brands including JOSEPH, Clarins, and Lids joining Icon Outlet. Combined with signings at the Entertainment District, the new additions total 74,000 sq ft.

Janine Constantin-Russell, Managing Director of Icon Outlet and the Entertainment District at The O2, said: “We are proud that 2021 was such a successful year for retail, dining and leisure at The O2. Our strong performance throughout the year since reopening reflects the evolution and enhancement of our offer, resulting in an increase in footfall 5% growth in like for like sales.

“The new additions to our line-up reinforce our position as London’s leading day-out destination where customers can shop, eat and play all under one roof as we continue to attract both new and returning customers. Icon Outlet and the Entertainment District are in a strong position to deliver another high performing year.”

ICON Outlet at The O2

2021 also saw continued growth of more affluent shoppers visiting Icon Outlet, according to research from CACI. The data indicates the Affluent Achievers and Comfortable Communities Acorn groups accounted for 58% of visitors during Q3 2021, which translates above the levels that visited in the previous quarter and during the same period in 2019.

In December 2021, Louisa Dalgleish joined Icon Outlet as Leasing Director. Formerly a director in Nash Bond’s Central London retail team, Louisa has over 14 years’ experience in the property sector.

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