ILIA Beauty continues UK expansion with new Space NK partnership
California-based cosmetics brand ILIA Beauty has landed at Space NK, expanding its presence across the UK.
The new partnership signifies the brand's continued commitment to "redefining the beauty landscape with products that seamlessly blend efficacy, ethics, and innovation".
Its dedication to a more conscious approach to beauty aligns with Space NK's values, with the retailer having also welcomed fellow US-based brand Kosas Cosmetics within the last year.
Suze College, Head of Buying at Space NK, said: "Space NK is excited to welcome ILIA to our selection of premium beauty brands.
"We believe in offering our customers the best in beauty, and ILIA's commitment to conscious beauty and innovation perfectly aligns with our values.
"We are excited to provide our customers with access to ILIA's exceptional products, allowing them to explore conscious beauty options that deliver in performance."
ILIA Beauty is known for its range of skincare-infused cosmetics, designed to leave skin looking "fresh and radiant".
It was founded by Sasha Plavsic, and thanks to a rise in skincare-infused makeup trends, the business has continued to grow.
With bestsellers such as Super Serum Skin Tint SPF 30 and Limitless Lash Mascara, the brand is also available at Sephora, Naturisimo and its own website in the UK.
Lynda Berkowitz, CEO of ILIA Beauty, said: "We’re thrilled to bring ILIA’s conscious, skin-centric beauty offering to a new UK audience through our partnership with Space NK.
"ILIA and SpaceNK share a similar philosophy on beauty, and this collaboration amplifies our shared commitment to redefining beauty with integrity on a global scale."
