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In Pictures: A sneak peek of Chanel's 'perfect pout' pop-up

Chloe Burney
01 March 2024

Chanel has given us a glimpse into its Edinburgh pop-up, which is set to open this March in celebration of its latest lipstick launch – Rouge Allure Velvet Nuit Blanche.

Edinburgh, "a city that Gabrielle Chanel adored", will be home to the boutique where the new lipstick will be available to purchase. Here, Chanel shoppers are invited to discover Rouge Allure Velvet Nuit Blanche - a limited-edition matte lipstick that comes in eight shades, one for every hour of the night.

The concept of the pop-up is designed to make the visitor feel like they are heading off for a night on the town. At No. 8 Charlotte Square, night owls and partygoers can uncover the world of Chanel Beauty.

Set over two floors, the pop-up starts in the cinema, where clients will be invited to watch the Nuit Blanche campaign film starring ambassador Margot Robbie. The next stop is an interactive digital clock, where beauty advisors will be on hand to help customers discover their new favourite lipstick shades.

In the backstage beauty area, Chanel School of Makeup Masterclasses will be available to pre-book for guests to learn how to create show-stopping evening looks inspired by those worn by Margot Robbie in the campaign.

Finally, customers can capture their perfect pouts, as well as browse the brand’s iconic fragrances, in a celebratory interactive space.

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