In Pictures: Boots opens new beauty-only concept store in Bristol

Boots has today opened a new beauty-only concept store in Bristol as part of its ongoing beauty retail expansion strategy.

The 11,000 sq ft store is the second Boots Beauty concept location and the first outside London, following the launch of the retailer’s Battersea Power Station store in December 2023.

The space features more than 200 brands across skincare, haircare, fragrance, cosmetics, wellness and electrical beauty categories.

Brands available in-store include Kylie Cosmetics, One/Size, Wonderskin and SheGlam, alongside several brands making their debut in Boots stores and a number of UK high street exclusives.

The store also includes a dedicated fragrance section, as well as a selection of premium beauty minis and a rotating “Trending on Social” display focused on products gaining traction online.

In response to growing demand for South Korean beauty products, the Bristol location offers an expanded K-beauty range with brands including Beauty of Joseon and Dr Reju-All. Until 19 July, the store will also host an interactive Korean and Japanese Beauty Airlines pop-up featuring prizes and giveaways.

A new Wellness Zone brings together supplements and wellness-focused beauty products, including collagen and ingestible beauty ranges. Customers can also access complimentary services such as scalp health consultations, advanced skin imaging and analysis, and express makeup services provided by specialists.

The Bristol store is also the first to feature a shop-in-shop concept from viral brand P.Louise, including a Lip Oil Creation Station where customers can create personalised products in-store ahead of the brand’s wider expansion into Boots stores nationwide from 29 May.

Paul Niezawitowski, Beauty Director at Boots said: "Our new store represents the next step in our transformation journey, giving us the perfect stage to showcase the best of Boots in one of the country’s most vibrant and creative cities. We are confident Boots Beauty will become Bristol’s number one beauty destination and be a must-visit for beauty lovers near and far.

"We’re proud to be creating a space that not only showcases the very best in beauty, skincare, wellness and perfumery, but also makes it more accessible, inviting and inspiring for all."

The opening forms part of Boots’ wider beauty strategy, which includes the Battersea Power Station beauty concept store, Boots Fragrance Boutique and additional wellness-focused concepts.