In Pictures: Charlotte Tilbury expands retail footprint with new Carnaby Street store

Charlotte Tilbury has opened a new store on London’s Carnaby Street, introducing its 'Beauty Wonderland' concept to one of the capital’s most popular shopping destinations.

The Carnaby Street location marks the brand’s seventh standalone store in the UK, following the launch of its Covent Garden flagship earlier this year.

It continues Tilbury’s strategy of expanding her physical retail presence in high-traffic, experience-driven environments across key markets.

Positioned as an experiential beauty destination, the store has been designed to celebrate the brand’s artistry and creative heritage. It aims to offer an immersive space for both consumers and professionals, with features that go beyond traditional retail.

As part of this, the Beauty Wonderland houses several interactive zones, including Charlotte’s Boudoir for tutorials and beauty transformations, the Pillow Talk Party Room for private events, and a masterclass area dedicated to professional artistry education and group sessions.

In addition to showcasing the brand’s full range of makeup, skincare, and fragrance products, the store introduces the Magic Gifting Universe - a curated selection of smaller items described by the brand as "trinkets, treats, and treasures", intended to tap into the holiday gifting market.

As part of the brand’s focus on education and community building, the new location will also host in-store training sessions, Pro Artist Programme activations, and exclusive events designed to engage emerging beauty professionals.

Speaking about the opening, founder Charlotte Tilbury MBE said: "I am so excited to open my new Beauty Wonderland on London’s iconic Carnaby Street.

"As a makeup artist for over 30 years, this store has a special place in my heart, as it is dedicated to empowering, educating, and inspiring the next generation of pro artists. It is the ultimate hub for artistry excellence."