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In Pictures: CODE8 Beauty's new campaign featuring Alexa Chung

Lauretta Roberts
14 October 2022

CODE8, the luxury make-up brand, has returned to its home town of London for its latest campaign featuring model, style icon and presenter Alexa Chung.

The campaign was created to mark the launch of CODE8's 'The London Edit' and reflects the brand's philosophy on make-up, which is that a handful of carefully selected products can take the wearer from day to night in a few simple steps.

In the images Chung is shown progressing through a day which takes her from a natural and off-duty look shot at home, to experimenting with vintage fashion in Notting Hill, concluding with a bolder, more daring look for a 'spontaneous fencing lesson'.

"CODE8's values align with mine in terms of an approach to beauty. I feel a bit overwhelmed by products a lot of the time," said Chung. “Make-up for me is about accentuating and enhancing your features rather than masking or reinventing them. CODE8 – it’s serious makeup for people who don’t take make-up too seriously."

CODE8 Co-Founders, Sophia Chikovani and Nadine Ayache, added: "Alexa is the effortless and dynamic contemporary muse that perfectly matches CODE8’s beauty ethos, where makeup and one’s self should not be defined by any one 'code' and aspiring to reach your infinite potential is embraced. Alexa captures the essence of what it means to be a CODE8 woman in this spirited and elevated campaign, and we are proud to have her as part of the CODE8 family.”

Chikovani and Ayache founded CODE8 in 2018 and the pair signed up Alexa Chung as global brand ambassador in 2022.

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