In Pictures: Diptyque opens new UK flagship boutique

Luxury fragrance brand Diptyque has opened its new UK flagship boutique on Sloane Street in London.

Located in London’s luxury shopping district, the Sloane Street boutique is Diptyque's largest store in the UK and the second boutique to be designed in the brand’s new retail concept.

The boutique, designed in-house, blends classic Parisian architecture with locally-sourced decorative objects to create both a historical and modern space. Upon entering through a green façade with a brass logo, customers are be greeted with a French mosaic entryway, which has been designed and produced by an atelier in Paris.

Diptyque has also worked with French artists Clare Basler and Redfield & Dattner to create unique hand paintings featured throughout the space.

The fragrance brand hopes the flagship will provide "the ultimate destination to embark on the Diptyque journey". The location houses its full product offering, including its limited-edition Holiday range and Decoration collection pieces.

In addition, the boutique offers Diptyque's refillable fragrance service, private consultations, exclusive events and product services.

Amanda Morgan, Managing Director at Diptyque UK, said: “Opening our new flagship on Sloane Street is an important moment for Diptyque’s brand journey. We have a thriving community in the Chelsea neighbourhood and are very excited to have found a perfect store in the area. More than just a luxury contemporary retail space, we want to welcome and take all our guests on a journey of discovery and surprises inside our Diptyque apartment.”

The news follows the opening of Diptyque's newly remodelled Spitalfields boutique in July 2022, marking the brand's first UK store to feature the new retail concept.