In Pictures: Elemis drives forward Formula 1 partnership with new pop-up

British skincare brand Elemis has launched a new pop-up with Harrods, in celebration of its multi-year partnership with the Aston Martin Aramco Formula One Team.

Located at the Knightsbridge department store, the pop-up is open until 23 May and offering complimentary 10-minute "pit-stop" facials to deliver accelerated radiance and rejuvenation.

As part of this, guests can also enjoy a professional skin analysis with the Elemis team, using a high-definition Skin Diagnostic Camera to create a personalised skincare prescription.

Elemis. Harrods. London.

In addition to the services offered, consumers can purchase the exclusive Elemis x Aston Martin Aramco Formula One Team ULTRA SMART Pro-Collagen Collection (£75), available only at Harrods. It includes two Ultra Smart Pro-Collagen heroes and a voucher for an Elemis Expert Tech Facial worth £75.

Sean Harrington, co-founder and CEO, said: "Becoming the first Official Skincare Partner of the Aston Martin Aramco Formula One Team marks a powerful moment for Elemis - a partnership born from British heritage, driven by innovation, and united by the desire to win.

"This trailblazing collaboration brings together two pioneering brands with a shared commitment to performance and excellence. We’re excited to launch this exclusive pop-up at Harrods – a globally recognised symbol of British quality and craftsmanship – the perfect setting to showcase this exciting new chapter."

The pop-up comes after Elemis entered a new multi-year partnership with Aston Martin Aramco Formula One earlier this year.

Under the new partnership, the luxury skincare brand aims to promote inclusivity within the world of Formula 1, which has recently seen a shift in fan demographic.

The focus on inclusion also aligns with Aston Martin Aramco’s 'Make a Mark' strategy, which aims to drive positive progress through the influence of the sport.

In addition to inclusion, Aston Martin Aramco’s ongoing commitment to sustainability is also mirrored by Elemis, which is dedicated to environmentally conscious practices.