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In Pictures: Fenty's pop-up beehive lands at Selfridges

Chloe Burney
03 June 2024

Expanding its luxury retailer footprint, Fenty has launched its full range of Fenty Beauty, Fenty Skin and Fenty Fragrance for the first time in Selfridges Beauty Halls across the UK.

The shimmering bronze ‘Golden Hour’ pop-up, which mimics the brand's honeycomb-shaped packaging, will offer consumers a chance to immerse themselves in the Fenty range at Selfridges London (May - 12 June) and Selfridges Trafford Centre in Manchester (17 – 30 June).

The pop-up will also offer the brand new foundation launch SOFT’LIT as well as exclusive products including the ‘Bronze All Ova’ range.

Giles Miles-Dickson, Senior VM & Property Project Manager at Kendo Brands, commented: "Bringing a new chapter in the Fenty brand to life with these retail spaces at Selfridges has been a rewarding and truly inspirational project. After over a year of ideating, planning and creative it’s exciting to see these two worlds meet – and mark the opening of Fenty in the new Beauty Hall at Selfridges."

Aarron Taylor, Design Director & Co-Founder of the experiential agency Backlash, added: "It has been a fantastic project to be involved in as the design has been uniquely created for the Selfridges launch and is the only retail design execution of its kind globally for the brand."

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