In Pictures: Frasers lands at Maidstone’s Fremlin Walk

Frasers Group has opened its elevated department store concept at the Fremlin Walk Shopping Centre in Maidstone, Kent.

It comes after Frasers Group recently acquired the 350,000 sq ft centre, also opening a 5,000 sq ft Flannels store at the destination – bringing a new luxury retail offering to Maidstone.

Set across two floors, the new Frasers concept store also incorporates Frasers Group’s other retail brands, from USC and Jack Wills to Evans Cycles, GAME and Sofa.com.

Lauren Barrie, Head of Luxury and Premium at Frasers Group said: "We’re proud to be opening the doors to our latest Frasers concept store in Maidstone. We’re continuing to reinvent retail as we offer regional communities access to some of the best premium brands on the market, and create engaging retail spaces to meet, shop, and explore."

Located in the heart of Maidstone, the new store features ready-to-wear collections from a mix of premium and lifestyle brands across menswear, womenswear, and kidswear.

It also features the concept's Beauty Edit, with an ever changing roster of emerging and established beauty brands.

As part of this, consumers can now shop skincare, makeup, fragrance, beauty tools, and accessories from Estée Lauder, Clarins, Clinique, Creed, Dior, Tom Ford, and more.

The accessories hall is also described as "a must-visit destination", featuring a sought after range of products from renowned brands like Marc Jacobs, Coach, and Tory Burch.

Meanwhile, the new Sports Direct features the freshly launched ‘Outdoor’ and ‘Running’ concepts, offering a wide selection of products and brands across all categories.

As reported earlier this month, Frasers Group is on a spree of snapping shopping centres. As well as Fremlin Walk, it has also recently acquired the Princesshay Shopping Centre in Exeter, and the Olympus Centre retail park in Gloucester.