Harry Styles' beauty brand Pleasing has landed at The Selfridges Corner Shop in London to celebrate the launch of its debut fragrance range.

The partnership marks a significant moment in Pleasing's journey, as it expands its presence into the world of fragrance and its first-ever global retail partnership.

Developed with French fragrance house Robertet, the new scents - 'Closeness', 'Bright, Hot' and 'Rivulets' - are said to embody "simplicity, innovation, creativity, and beauty".

The pop-up is centred around two ways for customers to sample and learn about the three fragrances: a vintage-style beauty counter and a trio of ticket booths. As part of this, visitors can collect a free, collectible "ticket", spritzed individually with the tickets’ correlating fragrance.

The design of The Corner Shop draws inspiration from the new fragrance bottles. With a bowed-bottom silhouette that allows each fragrance to gently rock, they symbolise the "perpetual motion and boundless energy of The Performer; using the fragrance is an artful experience that harmoniously combines creativity and functionality".

The pop-up also showcases the brand's existing range across beauty and fashion, as well as celebratory surprises such as "delightful confections" and mini 'shows' performed by roaming artists.

Pleasing launched in November 2021 with a unisex range of nail polishes and skincare products. It has since released various collections including Shroom Bloom, Hot Holiday, The Pollinators, and a collaboration with fashion designer Marco Ribeiro.

Earlier this year, the brand appointed Shaun Kearney as its first-ever CEO. In this role, Kearney is focussing on the brand's growth, diversifying its product offering, introducing new categories and growing its community of collaborators and consumers.