In Pictures: Jamie Genevieve’s VIEVE opens Glasgow pop-up
Jamie Genevieve’s makeup brand VIEVE has opened its biggest and longest pop-up to date, running until 22 December 2023.
Located at Princes Square in Glasgow, the brand's home city, the pop-up allows guests to discover and shop VIEVE's full range, as well as new and exclusive merchandise.
As part of this, makeup artists will be on hand during the activation to offer product advice and shade matching for the brand's Modern Radiance Concealer.
It will also host various masterclasses, where Genevieve will offer expert makeup tips and tricks showcasing VIEVE's latest launches and bestsellers, as well as residencies from bespoke jewellery brand B51 and embroidery service Sew Adorable.
Founded by Scottish makeup artist Jamie Genevieve, VIEVE is known for its range of vegan and cruelty-free cosmetics, with bestsellers including a Modern Mascara, Sunset Blush Balm, Lip Dew, Skin Nova Primer, and Dimension Face Palette.
The new 'At Home, With VIEVE' activation marks the brand's third pop-up in Glasgow, and follows its first-ever pop-up in London last year.
Read TheIndustry.beauty's profile on how influencer Jamie Genevieve created VIEVE.
