In Pictures: Korean beauty retailer opens new London pop-up
Korean beauty retailer TONIC15 has opened its second pop-up at London's Angel Central shopping centre.
Following the success of its first pop-up, TONIC15 has opened a new 801 sq ft space opposite the recently refurbished MUJI store.
The pop-up will run until the new year and features a wide range of Korean beauty brands including Corsx, Klairs, Dr Ceuracle and Aromatica, as well as curated workshops and events to engage consumers.
Founded by Jin Kwon, TONIC15 promotes simple K-Beauty methods to the Western market. The retailer boasts a selective stocklist and aims to help consumers understand how each product works and how each application method can have particular benefits.
Jin Kwon, Founder of TONIC15, said: “Following our successful pop-up during the East in Angel festival in Islington, we were able to captivate the local community and share the attraction of Korean beauty. We are thrilled to return to the destination and open a store in such a prominent location and continue to showcase the best of Korean beauty"
Ciara Daffy, Asset Manager at CBRE Investment Management, said: “The launch of TONIC15 demonstrates our successful strategy in providing unique brands and experiences for our local community, and how these activations continue to deliver for months ahead. Due to the success and popularity of TONIC15’s pop-up earlier in the year, we saw an opportunity to collaborate once again and extend our retail offer within Angel Central. With community remaining front-of-mind, we are confident that this store will be yet another success.”