In Pictures: Lush opens new Perfume Library concept in London's Soho

Lush has debuted a new Perfume Library concept in London's Soho, offering exclusive launches and consultations with fragrance experts. 

Located at 67-71 Beak Street, the new concept allows customers to explore an exclusive selection of 12 new perfumes, not yet available anywhere else.

The new fragrances in the collection were invented by the brand's three in-house perfumers: Lush Co-founder Mark Constantine OBE, who created many Lush scents since the start in 1995 and two female in-house perfumers, Emma Vincent and Alina Gliwinska.

"I am so excited that we have this beautiful and very diverse collection of scents available for every visitor to explore alongside a personal consultation, inspiring books and more," said Gliwinska.

"I am hoping customers will go on a journey to find their unique perfume which will match their personality, evokes memories and ultimately has the potential to become their signature scent."

The space also offers a collection home fragrances, including candles, wax melts and incense, as well a limited amount of new body sprays for customers to discover before their official launch.

Curated alongside the perfumes are a selection of books, including books inspired the brand's perfumers and those that provide an insight into all things scent related, such as the olfactory system, how scent has been utilised throughout the ages and  how smells were integral to Italian Renaissance medicine, amongst others.

There is also an exclusive vegan leather jacket available in-store, which can be scented to wear with a new apparel oil.

The opening of the Perfume Library strengthens Beak Street's fragrance offering, having become a hub of perfumeries over the years with Lush neighbouring Le Labo, Avestan, Byredo and Ffern.