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In Pictures: Lush opens revamped Victoria Station store

Sophie Smith
24 October 2022

Lush is celebrating 22 years at London Victoria Station with the re-opening of its newly refurbished store. 

Originally opened in 2000, the space features a new store design and dedicated consultation area to help connect customers to the appropriate product for their needs.

The brand's new retail experience also highlights categories of Lush inventions from the 1980s including the shampoo bar and the bath bomb, as well as a section for ethical gifts.

The main focus of the new store design is repurposing furniture. Alongside some new furniture produced from ethically sourced materials, existing furniture from the previous store has been repurposed and refinished to give the materials a new lease of life.

Rosie Cooke, Lush Lead Designer, said: “With this store refit we celebrate over 22 years of stories and memories in Victoria station that have shaped us and our products. We celebrate the local customers, tourists and commuters who have been part of this adventure, as well as bringing people together through an inviting space. We wanted to create a place where customers could explore and indulge in these stories, as well as a place to create their own ones."

Christopher Morris Mills, Lush Victoria Trainee Manager, said: “We are thrilled to be re-opening our doors to the wonderful commuters of London Victoria Station, and can’t wait for our local community to experience all that our new space has to offer.

"This re- model comes at an incredibly exciting time of year for us as we will re-open with both our Halloween and Christmas ranges in full force, ready to make the end of this year one to remember.

"The teams involved in this project have worked tirelessly to bring our shop up to date with dynamic visual displays to showcase all the innovative cosmetics that we have to offer.  We look forward to welcoming everyone back through our doors.”

The opening is part of the brand's retail growth plans to provide innovation and five star customer experiences. Lush has strengthened its commitment to retail growth across the UK and Europe, investing £7.6 million in new shops, relocations and redesigns.

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