In Pictures: Next debuts beauty stores at Intu Watford and Intu Milton Keynes
Next is due to open another beauty stores in a former Debenhams locations at Intu Metrocentre, with a fourth due to open before Christmas.
The Next concept stores will also offer home and womenswear.
TheIndustry.fashion has an extensive gallery providing a look inside of the new store at Intu Watford:
Next already sells around 200 beauty brands on its website from the likes of Estee Lauder, Clinique, Benefit, Origins, The Ordinary, GHD, Dermalogica, Aveda, Illamasqua, Elemis, Burberry, By Terry, Rituals, L’Occitane, Bvlgari, Emporio Armani and Boss.
General manager at intu Watford, Vicki Costello, added: "This new partnership shows how important flagship destinations are to the future of retail. We are very impressed with Next’s ambition for its new concept."