Makeup and skincare brand Sculpted by Aimee has opened a new flagship at Carnaby in London, marking its first store in England.

Designed over two floors spanning 884 sq ft, the first floor hosts a retail space fitted with soft pink hues and accents of the brand’s signature rose gold.

The space showcases the brand's portfolio of cruelty-free, multi-purpose products, including its bestselling Satin Silk Longwear Foundation, CloudCream, HydraLip, MyMascara, and Shape & Set Brow Duo.

It also features four makeup stations with professional lighting, offering shade matching, tailored consultations, makeup applications for special occasions, and the brand's ‘Five Minute Face’ service for consumers on the go.

The second floor, opening in January 2024, will feature a "unique" event space for training and experiential consumer events and masterclasses.

Aimee Connolly, Founder and CEO of Sculpted by Aimee, said: “This flagship store moves us into a new retail experience in the UK for our consumers, providing exceptional services whilst showcasing our makeup and skincare line-up in a fresh and contemporary format."

The new flagship marks the brand’s fourth store, following openings at Kildare Village, Grafton Street in Dublin, and Victoria Square in Belfast.

It joins a number of existing beauty brands in London's Carnaby, including Benefit Cosmetics, Too Faced, Skin Laundry and MAC Cosmetics, amongst others.

Andrew Price, Executive Director at Shaftesbury Capital, said: “Sculpted by Aimee will deliver a unique immersive experience, enhancing the retail and lifestyle offer across Carnaby."