In Pictures: Step into the world of Coco Rouge Chanel in Covent Garden

Last week we made the official announcement that Chanel was returning to Covent Garden's Piazza with not one, not two, but three Rouge Coco-themed pop-ups for the lipstick lovers amongst us. Now, we're inviting you to step into the world of Chanel with this glimpse of the fully kitted-out Chanel spaces.

In Covent Garden, the home of Chanel’s first beauty boutique worldwide, the luxury beauty brand is hosting a free-to-enter immersive experience from 21 to 30 March 2025.

Last night, Sky Brown, 16-year-old Team GB Olympic skater, kicked off the festivities with a session on the Chanel-themed skate ramp - pop-up number one. As she was whizzing by, her Coco Rouge lippy stayed intact, looking as flawless as ever.

Heading over to the second pop-up in the Piazza, the beach-themed space offers Coco Cream Sorbets as well as video games to play and plentiful photo opportunities. If you ask us, po-up space number two is a Gen Zer's heaven.

In the third and final space, visitors can explore the full Coco Rouge range from Rouge Coco and Rouge Coco Flash to Rouge Coco Baume and Rouge Coco Baume Shine. Here they can explore Chanel's famous beauty locker and even take selfies.

At the pop-up, shoppers can get their hands on the exclusive 2-shades customisable set adorned with a Chanel lipstick charm that doubles as a bag charm - very much on trend. The set offers the choice of two lipsticks from the balmy Rouge Coco collections.

Plus, they can also book a 60-minute bespoke makeup service with a Chanel makeup artist for £60 or a 75-minute Masterclass for £45. What’s better, booking fees for both services are redeemable against products at the pop-up and include an elevated goodie bag.