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In Review 2022: The big beauty appointments

Chloe Burney
19 December 2022

2022 has seen a lot of change in the beauty industry, with several high-profile businesses changing leaders, appointing new executives, and launching new strategies.

As we approach 2023, has curated a list of the most important appointments from the past year. Each headline directs to further information on the appointment.

Revolution Beauty appoints new CEO

Following the resignation of Founder and CEO Adam Minto, Revolution Beauty appointed Bob Holt OBE as its new Chief Executive Officer.

Having served as CEO and Executive Chairman at a number of UK-listed companies, including SureServe Group and Mears Group, Revolution Beauty believes that "he is the right person to drive the business forward".

Revolution Beauty appoints new CFO

Revolution Beauty Group announced the appointment of Elizabeth Lake as its Chief Financial Officer. Lake replaced Andrew Clark, who stepped down from the role in July 2022.

With over 25 years of financial and commercial experience, Lake joins the company from Everyman Media Group, where she has been CFO since 2019. Prior to Everyman, she was CFO at Science in Sport and has held other roles at Hugo Boss, Marks and Spencer, Pearson and Thomson Reuters.

Sephora appoints new UK Managing Director

Sephora announced the appointment of Sarah Boyd as its new UK Managing Director, which was made effective 2 January 2023.

Sylvie Moreau, President of Europe and the Middle East at Sephora, said: "In her new role, Sarah Boyd will have the fantastic challenge of writing the next page of our story in the UK. Together with our talented UK team, she will build the brand into the UK’s most loved beauty community, starting with the opening of our first store in early 2023.”

The Fragrance Shop appoints former-JD Sports boss Peter Cowgill as Chairman

Cowgill quit his long-standing role at JD Sports in May 2022 and moved into his new role in November. He is working closely with CEO Sanjay Vadera and his leadership team as the fragrance giant plans to expand.

Sanjay Vadera commented: “We’re delighted to welcome Peter to the TFS family. With our proven strategy and clear momentum, we know The Fragrance Shop can develop into a world-leading multi-channel retailer. We’re looking forward to the counsel and experience Peter will bring as we expand and grow.”

Beauty Pie appoints first-ever President

Cosmetics subscription business Beauty Pie announced the appointment of Sabeen Mian as its first-ever President.

Mian joined Beauty Pie from Madeby Collective, where she served as SVP/General Manager since December 2021. In her new role as President of Beauty Pie, Mian is helping to scale up the beauty company's growth.

Sephora CEO

Sephora names Guillaume Motte as President and CEO

Joining Sephora from LVMH Fashion Group, Motte currently serves as Deputy CEO, and will step into his new role 1 January 2023. Prior to this, he was President of Sephora Europe and the Middle East. Motte will succeed Chris de Lapuente as CEO and President.

In October 2023, Sephora returned to the UK online. The retailer took over the Feelunique website, which was acquired by the beauty giant in September 2021. It also announced the opening of a new London store in Spring 2023.

Hush poaches ex-Feelunique exec for CEO role

E-commerce platform Hush announced ex-Feelunique executive Sarah Miles as its new CEO, effective from 16 January 2023.

Miles has over 25 years of experience in driving growth among major UK-based and global brands, such as Sephora and Feelunique. At the beauty e-commerce platform Feelunique, she led a team that grew revenues to more than £100 million prior to its sale to Sephora in September 2021. Previously, Miles spent five years at Amazon, including running the apparel side of business across Europe as Director of EU Apparel.

Katia Beauchamp Victoria Beckham Beauty

Birchbox Co-founder Katia Beauchamp joins Victoria Beckham Beauty as CEO

Victoria Beckham Beauty has named Katia Beauchamp, co-founder of pioneering beauty box subscription service Birchbox, as its new CEO.

Beauchamp, who stepped down from Birchbox last year following its acquisition by FemTec Health, replaced Victoria Beckham Beauty co-founder Sarah Creal who left earlier this year. Beauchamp was instrumental in driving Birchbox’s growth from it was established in 2010 to over one million customers and 500 brand partnerships, including MAC Cosmetics and Lancôme.

L'Oréal appoints Global President of Luxe Fragrance Brands

In October 2022, L’Oréal Group appointed Sandrine Groslier as the new Global President of Luxe Fragrance Brands, which will see her manage eight fragrance brands across the L’Oréal portfolio.

In her new role, Groslier oversees niche, high-end couture, and lifestyle fragrances, from brands including Maison Margiela, Atelier Cologne, Viktor & Rolf, Diesel, Azzaro, and Cacharel.

Estée Lauder appoints new Global Brand President

Estée Lauder Companies announced Justin Boxford as the new Global Brand President of Estée Lauder, succeeding Stéphane de La Faverie. As Global Brand President, Boxford is responsible for driving Estée Lauder’s short-term and long-term strategy, including innovation, product development, North America and international growth, consumer marketing and distribution evolution.

Boxford joined Estee Lauder after almost six years at La Mer. Under his leadership, La Mer expanded and diversified its product portfolio, building multiple hero engines of growth, and launching products that have strengthened the brand’s luxury architecture.

L'Occitane Group appoints ex-LVMH exec as Managing Director

L'Occitane Group announced the appointment of Laurent Marteau as its new Group Managing Director, which was made effective 1 September 2022. Laurent joined the company from La Prairie Group, where he served as Vice President of EMEA and sat on the company's board. Prior to this, he worked for LVMH Group for 15 years, in various senior management roles including Worldwide Travel Retail Director of LVMH Fragrance Brands.

André Hoffmann, Vice-Chairman and CEO of L'Occitane Group, said: "We are delighted to welcome Laurent to further drive our transformation into a global, multi-brand group. His in-depth knowledge of the global beauty industry will be a real asset to accelerate our long-standing omni-channel strategy in our key markets."

Stila Cosmetics appoints new CEO

US-based beauty brand Stila Cosmetics announced Michelle Kluz as its new Chief Executive Officer in August. Kluz is the founder of Sydney-based luxury activewear label Urban Savage. In 2018, she served as interim CEO of Tough Mudder Bootcamps upon the founder's exit and was also previously the CEO of Pure Barre and BBRC.

Commenting on her appointment, Kluz said: "I am incredibly excited and energised to work with the exceptional employees at Stila, as well as the company's business partners, to ensure we continue to inspire and deliver sophisticated and accessible products to our loyal customer base, expanding our reach, including through key retailer partnerships."

Haus Labs by Lady Gaga appoints beauty veteran as COO

Haus Labs by Lady Gaga announced the appointment of Stephen SantaBarbara as Chief Operating Officer, bringing his years of beauty expertise and a "new level of global, operational excellence" to the brand.

Haus Labs was previously named Haus Laboratories and first launched on Amazon in 2019. The brand has now been completely reimagined with a new name, appearance and its own direct-to-consumer website.

La Prairie Group appoints new CEO

Beiersdorf-owned skincare house La Prairie Group appointed Philippe Lamy as CEO, effective from 2 April 2022.  Lamy now leads the La Prairie Board of Directors at the company’s headquarters in Zurich, Switzerland.

Lamy joined the company after 8 years at Loro Piana. Prior to this, he was Chief Operating Officer for Shang Xia and also spent over 13 years with L’Oréal, where he held a number of positions in the luxury and travel retail divisions.

Byredo appoints Chanel's Lucia Pica as Creative Director

Byredo appointed Chanel's former Global Creative Makeup and Colour Designer, Lucia Pica, to succeed Isamaya Ffrench as Creative Director, who stepped down after three years in the role.

In her new role, Pica works closely with Byredo's Founder and the brand's product marketing team to develop the next phase of its colour cosmetics line. Pica brings six years of makeup experience at Chanel to Byredo as well as her sophisticated signature looks to the brand's makeup offering.

Origins and Bumble and bumble announce key leadership appointments

The Estée Lauder Companies named Amber Garrison as Global Brand President for Origins. Prior to her promotion, Garrison worked for Bumble and bumble, where she served as Global Brand President.

As Global Brand President, Garrison is responsible for driving Origins’ short-term and long-term strategy. She also focuses on elevating brand equity, broadening consumer reach and driving the brand’s innovation and hero product strategies growth.

Hermès appoints new Creative Director for beauty

Gregoris Pyrpylis was appointed as Creative Director for Hermès beauty, succeeding Jérôme Touron in the role.

Hermès started its colour cosmetics division in March 2020, launching a range of refillable lipsticks. The company has now expanded to include blush and nail polish.

Agnès de Villers, president of Hermès Parfum et Beauté, said: “We take a crosscutting perspective to creating objects for Hermès Beauty, an approach born of several areas of know-how that complement and enrich each other, with the aim of serving an artistic vision expressed through the object, material, color, gestures and eco-responsibility. As an expert in the colors, textures and gestures that express and elevate beauty, Gregoris’ talent will be a driving force for Hermès Beauté."

REN appoints new CEO to drive next phase of sustainable growth

REN Clean Skincare appointed Michelle Brett as CEO in January to drive its next phase of growth and the brand's "Clean to the Planet" positioning. Brett was formerly with fellow Unilever Prestige brand Living Proof, where she held senior positions and was latterly senior vice president of sales.

She joined the skincare business just as it announced it has reached its pledge to be Zero Waste by the end of 2021 with 100% of its packaging now being recycled, recyclable or reusable.

Emily Coleman appointed as new Chantecaille CEO

Chantecaille Beaute Inc. appointed Emily Coleman as its new Chief Executive Officer, succeeding founder Sylvie Chantecaille. She joined the luxury botanical beauty brand after 20 years at L’Oréal. Her last role with L’Oréal was Senior Vice President of the brand Urban Decay.

Coleman will report directly to Beiersdorf Executive Board Member Patrick Rasquinet, who is responsible for the Pharmacy & Selective Business.

Glossier founder Emily Weiss steps down from CEO role

Emily Weiss stepped down as CEO of the disruptive beauty business, Glossier, which she founded eight years ago. After taking maternity leave, Weiss took on the role of Executive Chair handing the CEO reins to Kyle Leahy.

Leahy joined Glossier at the end of last year as Chief Commercial Officer, having formerly held senior roles at Nike and Cole Haan, and will take over as CEO immediately.

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