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In Review 2022: This year's big beauty launches

Sophie Smith
20 December 2022

This year saw a range of new beauty launches in the UK, from new brands emerging to continued product innovation in the industry.

As we approach 2023, has compiled a list of the beauty launch highlights from 2022. Click the headlines to read more.

New brands

Skincare brand The Face Planner launches for first time

Pre-event skincare brand The Face Planner launched for the first time in UK, EU and US. The brand launched with 'The Ultimate Plan', which features a complimentary online skincare consultation and six products for a 90-day routine.

Caroline Hirons unveils her skincare line starting with two Retinoid products

Skincare expert Caroline Hirons unveiled her highly anticipated skincare line, Skin Rocks, launching first with two Retinoid treatment products. The full range will cover five categories of Cleanse, Tone, Treatment, Moisturise and Protect.

Superdrug Studio London

In Depth: Superdrug's new own-brand makeup range

Superdrug strengthened its commitment to value and affordability with the launch of its new own-brand cosmetics range, Studio London. With all products priced under £9, Superdrug's 136-piece collection promised to "deliver the latest colour trends and premium performance products that won't cost the Earth".

Elon Musk launches 'finest fragrance on Earth'

Billionaire Elon Musk entered the fragrance market, launching a new perfume called Burnt Hair. In an announcement on Twitter, the Tesla founder shared a picture of the perfume, describing it as "the finest fragrance on Earth".

Olaplex inventor launches 'next generation' haircare brand

Eric Pressly, the inventor and scientist behind Olaplex, launched a new high-performance haircare brand, called Epres. The brand launched with two science-based treatments; a Bond Repair Treatment Kit for at-home use and a Professional Bond Repair for salon use.

Brad Pitt

Brad Pitt launches genderless skincare inspired by wine

Brad Pitt launched a genderless skincare line, Le Domaine, in partnership with renowned winemakers, the Perrin family. Pitt worked with the Perrin family, of the Château Beaucastel, on his Miravel Rosé wine and the range centres around the concept of “from the vine to the skin” with anti-oxidants being the main focus.

Kourtney Kardashian Barker unveils new supplement brand

Kourtney Kardashian Barker launched her vitamin and supplement brand, Lemme. Formulated and manufactured in the US with globally sourced ingredients, Lemme launched with three gummy supplements including Lemme Matcha, Lemme Chill and Lemme Focus.

In-depth: A look at Cosmoss by Kate Moss

Kate Moss launched a beauty and wellness brand, called Cosmoss by Kate Moss. The brand was inspired by the supermodel's new-found focus on self-care and her deep-rooted sense of spirituality.

Ciara joins list of celebrities launching beauty lines this year

R&B singer Ciara joined the growing list of celebrities venturing into the beauty market this year, with her skincare line OAM. The brand launched with five products, including a hydrating cleanser, brightening pads, brightening serum, eye revitaliser and radiance moisturiser.

Sabrina and Idris Elba launch S'able Labs skincare

Sabrina and Idris Elba launched a vegan skincare brand under their existing lifestyle business, S'able Labs. Priced between £28 and £50, the brand launched with three genderless skincare products to create a simplified routine that works to minimise hyperpigmentation, brighten, moisturise, strengthen and replenish the skin's barrier.

Holland & Barrett introduces new superfoods skincare range

Holland & Barrett launched a superfood-infused skincare range, called Pip & Pod. The range claims to provide a ‘five-a-day for your face’, and contains 11 products to "help customers curate a regime best suited to their individual skin needs, from scrubs, cleansers and glow drops to serums, masks and facial mists".

Wellness brand Herbar announces launch

Beauty and wellness brand Herbar announced its launch, introducing a range of adaptogenic-powered beauty products to consumers. The brand launched with two products, including a Face Oil and Gua-Shroom tool.

Isamaya Ffrench unveils eponymous label's debut collection

Having painted the faces of the likes of Rihanna, Madonna, Bella Hadid and Kendall Jenner, globally-renowned makeup artist Isamaya Ffrench unveiled her beauty brand's debut collection, "Industrial".

Off-White launches debut cosmetics collection 'Paperwork'

Off-White launched its beauty line worldwide. The "Paperwork" line, which comprises four genderless fragrances, six body crayons and six nail polishes, manifests the late Virgil Abloh’s vision to inspire endless creativity and encourage self-expression.

Kim Kardashian unveils SKKN BY KIM 

Kim Kardashian unveiled her latest brand, SKKN BY KIM. The brand's science-backed, clean and cruelty-free formulas aim to support the skin’s natural renewal abilities and offer an "indulgent" at-home experience to help people feel confident in their skin.

This Hair Of Mine aims to reinvent haircare for texture-rich hair with new products

Hairstylist Cyndia Harvey and Artist Remi Ajani launched a haircare brand, called This Hair Of Mine (T.H.O.M). The brand aims to reinvent self-care practices by "nurturing the uncomplicated beauty of Blackness with intelligent solutions delivered as luxury rituals". The brand launched with a Scalp Serum to help stimulate growth, hydrate and rejuvenate hair from its root.

KMI brands launches new wellness brand Plantopia

KMI Brands, licensed distributor of Ted Baker fragrance and toiletries, entered the wellness market with the launch of Plantopia. Plantopia offers multi-purpose products for body and skin, alongside food supplements, aiming to provide a "holistic personal wellness prescription for modern living."

New CBD brand Walker & Morland launches

Consumer products group Tenacious Labs launched London-based CBD brand, Walker & Morland. Targeted at those with an active lifestyle, Walker & Morland offers lab-tested products which harness the "natural power of CBD" for relief and recovery.

Estrid launches new sister brand April

Swedish wellness brand April launched, aiming to unite modern science and traditional botanical remedies with a range of vegan, subscription-based supplements. Launched by online razor business Estrid, April hopes to "shape the future of wellness and make people feel great by making daily wellness routines easy and fun".

Soho House

Soho House launches new skincare brand

Soho House launched a skincare brand, Soho Skincare, aiming to offer "hardworking" formulas that target the effects of global travel, pollution and fatigue. All formulas in the range are vegan, cruelty and silicone-free, with non-eco toxic ingredients.

Dries Van Noten enters beauty market

Dries Van Noten entered the beauty market with the launch of a fragrance and lipstick collection. The brand introduced 10 gender-fluid eau de parfums and 30 lipsticks created in collaboration with Puig, which owns a majority stake in Dries Van Noten.

Next launches in-house skincare brand

Next launched a new beauty brand called Woah, consisting of 16 vegan skincare products for all skin types. The brand is designed to offer a "simple and easy to use step-by-step routine for morning and night", with products including serums, cleansers, toners, masks and creams.

Boohoo launches first beauty collection

Boohoo launched its first ever beauty range, with 50 cruelty-free and vegan makeup products and accessories. The collection launched with a range of affordable brow, lip, eyes and face products, including a 36-shade pigmented eyeshadow palette.


Future Beauty Labs launches new skincare brand BYOMA

Future Beauty Labs expanded its brand portfolio with the launch of BYOMA, a skincare brand designed to boost and rebuild the skin barrier in an accessible and affordable way. The brand launched with a range of dermatologist-approved and science-backed formulas, each infused with three essential lipids of the skin barrier and handpicked ingredients to boost, build, balance and brighten skin.

John Legend to launch skincare range with focus on the needs of darker skin

John Legend launched his own beauty brand, with a skincare range aimed at melanin-rich complexions. The singer-songwriter partnered with A-Frame Brands, a celebrity business development platform based in Los Angeles, to launch the brand.

Other highlight launches

Provenance champions transparency with new beauty directory

Provenance launched a transparency directory for consumers to discover brands and products with a proven positive impact on people and the planet. The directory features categories including 'climate conscious', 'protecting nature' and 'diversity founded', enabling shoppers to research the sustainability credentials and background of a brand.

Superdrug Marketplace

Superdrug launches new online marketplace featuring over 300 brands

Superdrug launched its online marketplace, featuring over 300 brands from premium to start-ups. The platform was developed with Mirakl and integrated into the retailer's existing website. Third-party marketplace products appear alongside Superdrug products and are identifiable with a marketplace logo.

Sephora is back in the UK and this time it means business

Sephora returned to the UK market, taking over the former Feelunique website, which was acquired by the beauty retailer in September 2021. It also confirmed the 2023 opening of four new stores in London, Birmingham, Manchester and Glasgow.

Boots to launch online marketplace

Boots confirmed it will launch a new online marketplace in Spring 2023, welcoming third-party brands to its digital offering and extending its range of products available online. The launch is part of the health and beauty retailer’s ongoing digital strategy and will allow brands to list their products online at Boots.


Lush launches new app to boost wellness

Lush launched its 'Lush Bathe' app, which was designed to track and maximise the benefits of bathing, assisted by immersive audio-visual experiences. The beauty brand collaborated with wellbeing experts, practitioners, sound healers and mentors to create a series of in-app exclusive transformative meditative experiences.

Victoria's Secret launches first new fragrance in five years

Victoria's Secret Beauty launched its Bare Eau de Parfum, the brand's first fine fragrance in five years. Created with a proprietary blend of musks, the fragrance features mandarin, violet petals and sandalwood creating the brand's "most personal" fragrance yet.

Bourjois taps Superdrug for return to UK market

Bourjois re-entered the UK market exclusively at Superdrug, both online and in-store. The announcement came after Bourjois ceased trading in the UK in 2019, following a decline in sales and the decision from its owner to focus on priority consumer brands


Dermalogica unveils virtual human to improve skincare education

Dermalogica launched a virtual human to improve skincare education and help train skincare professionals on the science behind skin. The virtual human, called Natalia, was created with photorealistic metahuman technology. This allows educators to stimulate skin conditions such as ageing, dehydration and sensitivity, to help students understand how the skin responds to natural and environmental triggers.

River Island supports emerging brands with third-party beauty launch

River Island introduced a third party beauty offering. Launching online with a curated selection of brands, River Island set out to support emerging brands, UK brands and those with a strong focus on sustainability.

No7 launches free personalised skin diagnostic service

No7 launched a Pro Derm Scan service across Boots stores, offering free access to a dermatologist-grade skin scanning device for a series of personalised, accessible skincare and cosmetic recommendations.

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