In Review 2024: This year's big beauty launches
This year welcomed an influx of new beauty launches in the UK, from new brands and products to tech and innovation.
As 2025 approaches, TheIndustry.beauty takes a look at this year's big beauty launches from brands and retailers including Boots, Dolce & Gabbana The Inkey List, Cult Beauty, and more.
New brands
Everything you need to know about Rita Ora's new haircare brand TYPEBEA
Singer-songwriter Rita Ora launched a new high-performance haircare brand, TYPEBEA, created in partnership with beauty entrepreneur Anna Lahey. Inspired by Ora's personal hair challenges and the deep-rooted connection between hair and self-confidence, the brand debuted with a range of four clinically effective products.
New plant-powered skincare brand DaisyFace debuts
New plant-powered skincare brand DaisyFace launched for the first time. Born out of the idea that all complexions can benefit from the same gentle yet positive care, the brand features two key daisy-derived ingredients in every product. It launched with five products, including a cleanser, exfoliator, toner, eye cream and face cream.
Kathleen Baird-Murray unveils debut fragrance under new brand La Pyae Apothecary
British journalist and Vogue Beauty Editor Kathleen Baird-Murray launched a new fragrance, marking the first product under her debut brand, La Pyae Apothecary. She worked with perfumer Frank Voelkl to create the scent, first starting the development around nine years ago. Several iterations later, the final fragrance is described as "a modern classic that is raw at the edges".
Ariana Grande unveils new fragrance collection with exclusive regional launches
Grammy winning singer, songwriter and actress Ariana Grande launched a new multi-fragrance collection in partnership with prestige beauty company Luxe Brands. The collection launched in August with four regional exclusive scents, including Vanilla Suede in the UK.
Rihanna's billion-dollar beauty empire launches Fenty Hair
Fenty Beauty by Rihanna added haircare to its line-up of skincare, cosmetics and fragrances. Fenty Hair offers a "flexible line of products that are designed to strengthen and repair all types of hair", from a curl-defining cream and heat protectant spray to a shampoo and conditioner.
How Dr Alexis Granite aims to "reimagine wellness" with her new brand Joonbyrd
Consultant dermatologist Dr Alexis Granite launched her first-ever beauty brand, Joonbyrd, as she looks to "reimagine wellness", starting with five products for the body. The brand aims to forge a new category of 'affective wellness', described as "a state of holistic, emotional wellbeing characterised by the cultivation of positive feeling, individual fulfilment, and deep resilience".
Sisley Paris launches first new brand in almost 50 years
Beauty brand Sisley Paris launched Neuraé, a neuroscience-based skincare brand that champions the "powerful link between the skin and emotions". Inspired by neuroscientific research, the brand offers "innovative and effective" solutions to address conditions of dull, tired or tense skin that shows signs of premature ageing.
Nicki Minaj branches into beauty with press-on nail business
Nicki Minaj ventured into beauty, following the likes of success stories Rihanna and Selena Gomez, with the launch of her press-on nail business. Launched in March, the brand was created in collaboration with the artist’s longtime nail technician Yvett Garcia.
Coty debuts fine fragrances under new Infiniment Coty Paris line
To mark its 120th anniversary, Coty unveiled its "most ambitious fragrance launch to date" with a new line of premium fragrances called Infiniment Coty Paris. Created by CEO Sue Nabi and Nicolas Vu, with whom she previously founded premium skincare brand Orveda in 2014, the collection debuted with 14 high-end fragrances.
And Begin targets midlife skin with new personalised service
And Begin, a personalised skincare brand founded by the dermatological team behind Skin + Me, launched with a new service for midlife skin back in January. The brand aims to "champion midlife women whilst perfectly meeting their skincare needs" with on demand dermatology advice.
New products
The worlds of beauty and sport collide in Isamaya's collection with Nike
Isamaya fused the worlds of beauty and sports by teaming up with sportswear giant Nike to create two exclusive colourways of the Air Max Dn, inspired by beauty's "massive presence in women's sport today".
Khloé Kardashian launches debut fragrance in UK
Khloé Kardashian unveiled her first-ever signature fragrance, launching in the UK last month at luxury retailer Harrods. Developed in partnership with Luxe Brands, XO Khloé draws inspiration from the Kardashian - "capturing her positive spirit and the light she shares with everyone".
Birkenstock enters beauty category with new foot care range
Footwear brand Birkenstock entered the beauty category with a range of six foot care products. Building upon its long-standing heritage of orthopaedic expertise, the new range marked the latest innovation to complete the brand's 360° approach to foot health. It represents the culmination of years of research and development, promising a "harmonious blend of active regeneration and luxurious indulgence".
Balmain debuts first fragrance collection in partnership with Estée Lauder
Balmain launched a new fragrance collection, marking its first beauty creation since entering a licensing agreement with The Estée Lauder Companies two years ago. Inspired by Creative Director Olivier Rousteing’s modern influence on fashion, and now beauty, Les Éternels de Balmain attempts to build upon the house’s signature French heritage to "share his new vision of avant-garde beauty", fueled by respect, love, and unity.
No7 unveils new luxury cosmetics collection
No7 launched a 12-piece 'Pro Artist' makeup collection, featuring high-quality, premium formulas. With all products in the collection retailing at under £20, the range is designed to provide an "affordable selection of products that doesn’t compromise on luxury and quality".
Estrid launches first face razor, supported by playful campaign
Estrid launched its first-ever face razor. Like the five-blade cartridges designed for body hair, the new face razor is dermatologist-approved for sensitive skin. It features diamond-coated blades for durability, a precision trimmer for shaping and hard-to-reach areas, a hydration strip infused with vitamin E, and a comfort guard for a close shave.
Fans asked and Merit Beauty answered with this new category launch
Fans asked and Merit Beauty delivered with the launch of its first-ever fragrance. The brand worked with French perfumer Fanny Bal to develop a mix of vintage and modern notes that are designed to "evoke nostalgia, a reminder of each wearer’s personal memories and emotions".
Dr.PAWPAW expands lip care line-up with new stick format
Dr.PAWPAW, the British brand known for its iconic yellow tube, gave customers even more choice with the launch of a new stick format for its Original Balm. The new option is all about offering flexibility and convenience, allowing customers to pick the format that works best for them.
Nobody's Child unveils debut beauty line
Nobody's Child entered the beauty category for the first time with a new fragrance and bodycare collection. Designed to celebrate the Greek heritage of founder Andrew Xeni, each fragrance is the brand's interpretation of ancient Greek goddesses, aiming to "inspire modern women to channel their unique sense of self".
Jo Malone London partners with Paddington Bear on new fragrance
Ever wondered what Paddington Bear smells like? Well, you don't have to. Earlier this year, Jo Malone London launched a new limited-edition fragrance inspired by the iconic children’s literary character and his love for marmalade sandwiches.
The Inkey List enters colour cosmetics with three plumping lip tints
The Inkey List launched three new lip tints, marking the first time the brand has entered colour cosmetics since its launch more than five years ago. Described as a non-sticky alternative to lip gloss, the Tripeptide Plumping Lip Balm Tints promise to hydrate, repair, and plump lips, leaving them naturally fuller with a hint of colour.
Everything you need to know about Charlotte Tilbury's new fragrance line
Already dominating the makeup and skincare space, Charlotte Tilbury launched a debut fragrance collection in April, featuring a line-up of six emotion-boosting scents. Created in partnership with master perfumers and neuroscience experts at IFF, the collection is designed to evoke a range of emotions, including feelings of joy, seduction and calm.
The Inkey List enters the body category with duo of new exfoliators
The Inkey List launched into bodycare with two exfoliating products. The British brand, which specialises in science-backed, results-driven products at accessible prices, unveiled the new products in April, each powered by chemical exfoliation to tackle myriad body skin concerns.
Sol de Janeiro expands into suncare with Sofia Richie Grainge fronting campaign
Sol de Janeiro expanded into suncare earlier this year. Best known for its signature Brazilian Bum Bum Cream, the trending brand introduced a three-piece Rio Radiance SPF 50 collection alongside a campaign called "Sunscreen Worthy of Your Skin".
Rebrands
Cult Beauty unveils rebrand to 'reflect its evolution'
After 16 years of bringing the best of beauty under one roof, online retailer Cult Beauty rebranded with a "fresh, optimistic vision" that better reflects its diverse community. To drive forward its mission to "unlock a love of beauty in all ages and faces", Cult Beauty introduced a new logo and tagline - 'For the Love of Beauty’.
Haeckels undergoes rebrand with founder back at helm and new CEO
Haeckels marked a new chapter of innovation, responsibility and growth, bolstered by the return of its founder and the appointment of a new CEO. As part of its rebrand, the name 'Haeckels' has been removed from all packaging and communications. The business is now operating without a formal name over the next 12 months as it engages with its community around the name change.
Molton Brown repositions itself as 'fragrance-first' brand with launch of new initiative
Molton Brown repositioned itself with a clear directive: to be recognised as a fragrance-first brand. The move was defined by a new initiative, launching under the title of 'Artists of Note'. Reflecting its commitment to creativity, craft and the human link between perfumer and wearer, Molton Brown invited three British creatives to imagine three of its fragrance icons through their vision and medium.
Dolce & Gabbana relaunches makeup range with 11 new products
Dolce & Gabbana attempted to blend the quality and authentic spirit of its fashion identity with trends in cosmetics for the relaunch of its makeup category. Designed and produced in Italy, the Boundless Beauty collection is defined by innovation and research, as well as avant-garde active ingredients, to achieve "unprecedented sensory formulas and an impeccable makeup effect".
Faith in Nature celebrates 50 years with new product evolution
Eco-friendly brand Faith In Nature celebrated its 50th anniversary by launching a series of sustainable product innovations, from packaging to formulations. The company transitioned to infinitely recyclable aluminium packaging, enhancing each product with more active natural ingredients, and sourcing materials that benefit the environment.
Boots gives Natural Collection a makeover with renewed commitment to sustainability and accessibility
Natural Collection, the own-brand cosmetics line from Boots, returned with a fresh new look and upgraded product formulations. From skin-enhancing complexion products to sheer lip balms and glosses and low-maintenance eye shadows and mascaras, the updated collection boasts more than 100 items, all priced at £5 and under.
Innisfree unveils brand redesign with new product packaging and launches
South Korean skincare brand Innisfree underwent a redesign, introducing a new, sleek look and four product launches. As part of this, the K-beauty brand unveiled a new logo and product packaging to "better reflect the Innisfree identity of today".
Tech & Innovation
Dyson’s new Airwrap i.d. allows you to design custom curls on your phone
Dyson’s Airwrap is known for being one of the most-loved hair tools in the industry – and the appliance company launched a new version this year. The Dyson Airwrap i.d. is the first hair tool that can programme custom curls, with just the push of a button. Curls are designed on your phone and transmitted through Bluetooth wireless technology straight to the styler.
Revieve launches first generative AI solution built exclusively for beauty
Beauty tech company Revieve launched a new generative AI solution designed to enhance engagement, personalisation, and data-driven strategies for brands and retailers. The Next Gen AI Advisor series promises to deliver a seamless and sophisticated experience to "revolutionise beauty shopping for brands and consumers alike".
Good On You launches into beauty as it spotlights sustainability issues within the industry
Sustainability ratings platform Good On You launched into beauty, helping to champion greater transparency in the industry. Already covering fashion, the platform's expansion marks the first brand rating system for beauty that assesses key environmental, social, and animal welfare issues across the entire value chain.
TerraCycle launches new solution for hard-to-recycle salon waste
Recycling company TerraCycle launched a nationwide solution to provide beauty and hair salons with an environmentally-friendly, responsible waste solution. The solution, called SalonCycle, allows salons to recycle hard-to-recycle waste, diverting it from landfill or incineration.
TikTok Shop and L'Oréal Paris launch UK's first 'Super Brand Day'
TikTok Shop launched the UK's first-ever 'Super Brand Day' in partnership with L'Oreal Paris, supported by a pop-up in London for both creators and consumers to enjoy. The event offered a series of LIVE marathon shopping events with exclusive discounts and product launches, along with a TikTok Shop and L'Oreal Paris takeover of Piccadilly Circus in a "first-of-its-kind" LIVE beauty shopping event.
Luxury fashion resale platform Hardly Ever Worn It ventures into beauty
Luxury fashion resale platform Hardly Ever Worn It (hewi) ventured into beauty, offering its B2B partners and individual sellers the opportunity to sell "never used" product that may not otherwise be sold due to small issues, such as marginally damaged packaging.
indu launches teen beauty hub to promote safe skincare use
Teen beauty brand indu launched an education hub to help young people navigate "all things teen beauty", from skincare basics to trending step-by-step makeup looks. With a mission to "break down beauty buzz words, decode teen skin terminology and recreate the hottest trends", the platform aims to create a safe space for young people to discover and learn how to care for their skin and personalise their look.
How Dyson is revolutionising scalp care with its latest haircare innovation
Dyson also launched its most intelligent hair dryer to date, designed to champion scalp health with new sensor technology. The styling tool promises to protect scalp health and enhance hair’s natural shine with "fast, intelligent drying and no heat damage for all hair types".
The Inkey List unveils new AI analysis tool for more personalised acne advice
The Inkey List launched a new AI-powered service to offer hyper-personalised analysis for acne-prone skin, strengthening its commitment to helping customers find the right solutions for their needs.The Acne Analyzer Pro provides real-time facial analysis and accurate visual mapping to assess skin type, acne type and current condition.
