In Review, November 2025: Headline highlights from M&S, Space NK, The Inkey List and more...

From rebrands and retail expansions to major leadership appointments and strategic investments, this month has seen a flurry of activity across the beauty industry.

We’ve rounded up the biggest beauty business headlines from November 2025, featuring key updates from names like Rhode, Boots, The Body Shop, and more - plus a look at the top features from TheIndustry.beauty you might have missed.

Skims appoints Ami Colé founder as Executive Vice President of Beauty & Fragrance

Skims named Diarrha N'Diaye as its new Executive Vice President of Beauty & Fragrance, overseeing product development and brand strategy for the rapidly expanding label. Having previously held roles at Glossier and L’Oréal, N'Diaye went on to found inclusive beauty brand Ami Colé in 2021, which she announced plans to wind down earlier this year.

Inside INKEYLab: The Inkey List’s new fast-track innovation hub for next-gen products and consumer co-creation

Building on its reputation for introducing trending, next-generation ingredients, The Inkey List is accelerating innovation with the launch of INKEYLab, a "test and learn" platform designed to bring products to market quickly. Dedicated to exploring the latest trends and ingredients - and putting its community at the heart of innovation - co-founder Colette Laxton shared exclusive details on the new concept.

Supergoop appoints new CEO to drive 'next era of growth'

SPF brand Supergoop appointed Melis del Rey as its new CEO, effective 8 December 2025. With expertise in brand building, beauty technology innovation, and scaling businesses with retail partnerships to unlock shared growth, del Rey brings more than two decades of experience in the global beauty and consumer products industry.

Marks & Spencer opens largest beauty hall yet at new Bristol flagship

Marks & Spencer returned to Bristol city centre with the opening of a new 80,000 sq ft flagship store at Cabot Circus. At the heart of the new store is the 2,700 sq ft beauty hall, designed to offer customers an "elevated shopping experience", where shoppers can expect over 70 brands and more than 5,000 products, including own brands such as Discover and Apothecary.

Coty appoints new General Manager at Kylie Cosmetics

Coty named Nicolas Tordjman as General Manager of Kylie Cosmetics, succeeding Vanessa Reggiardo, who was promoted to Executive Vice President of Global Brands & New Product Development. The company said Tordjman has been a key driver behind the brand's global expansion and category growth, leading several product launches, including the Skin Tint Blurring Elixir and the Cosmic Kylie Jenner fragrance franchise.

British brand formerly known as Haeckels reemerges as Dulcie after year-long rebrand

After a year spent intentionally operating without an official name, the British beauty brand formerly known as Haeckels revealed its new identity: Dulcie. The Margate-based skincare and fragrance company, has now entered what it calls its "second chapter".

Liberty confirms exit of Retail Managing Director after 15 years

Sarah Coonan, Retail Managing Director of Liberty, confirmed she will leave the British luxury department store after fifteen years with the business. Coonan first joined Liberty in 2010 and has since held a number of senior positions, including Head of Buying for Beauty, Home & Little Liberty, and Buying Director. She was appointed Retail Managing Director in 2022.

Rhode brings its billion-dollar beauty empire to UK high street with Sephora

Hailey Bieber’s billion-dollar beauty brand, Rhode, finally landed on the UK high street in partnership with Sephora. Marking the brand’s first permanent in-person retail presence outside of the US, Rhode’s arrival follows a "record-breaking" debut with Sephora in the US earlier this year.

Beauty Tech Group lifts guidance after 'strong' sales and successful London IPO

After delivering robust performance throughout October and into November, The Beauty Tech Group raised its full-year 2025 guidance. In a trading update for the year ending 31 December 2025, the company said that both revenue and adjusted EBITDA are now expected to exceed current market expectations.

Marks & Spencer lands on TikTok Shop to reach 'new generation of shoppers'

Marks & Spencer launched a pilot TikTok Shop in the UK as part of its strategy to expand its digital presence and engage with younger audiences. The move marked the retailer’s first venture into TikTok’s rapidly growing e-commerce platform, where beauty products are among the most popular categories.

Coty leans on prestige pipeline to fuel future growth

Coty reported a 6% decline in first quarter net revenue to $1.58 billion (£1.19 billion) but remains "confident" in achieving a return to profitable growth in the second half of FY26 and beyond. It came after Coty confirmed plans to more closely integrate its prestige and mass fragrance businesses as part of a broader effort to realign the company with its core strengths and drive sustainable growth.

Estée Lauder backs Mexico’s XINÚ with minority investment to fuel global expansion

The Estée Lauder Companies confirmed a minority investment in XINÚ, a Mexican luxury fragrance brand known for blending regional heritage with contemporary design. The deal represents Estée Lauder’s first investment in a Latin American brand and reflects the company’s broader strategy to support emerging beauty entrepreneurs and diversify its global fragrance portfolio.

Space NK launches first shopping app to enhance customer experience

Space NK is launching its first-ever mobile app, marking a new chapter in the beauty retailer’s digital offering. The new app is designed to deliver a “seamless” extension of Space NK’s in-store and online experience, bringing a curated selection of beauty brands directly to customers’ mobile devices.

Boots unveils fairytale-inspired Christmas campaign to drive festive sales

Boots launched its 2025 festive campaign, Gift Happily Ever After, inviting customers to explore the "magic of meaningful gifting" through a fairytale-inspired story. The campaign reimagines the classic fairytale for a modern audience, following the adventures of Puss, a feline protagonist tasked with finding last-minute gifts ahead of the Snow Queen’s Ball.

Interviews, features & trends

• From brain wealth to gut health: Holland & Barrett reveals wellness trends for 2026.
• From nude lips to niche fragrances: Selfridges uncovers trends behind Birmingham's beauty boom.
• The Interview: Sol de Janeiro’s new Global Chief Marketing & Digital Officer on shaping its next chapter.
• The Interview: Chriselle Lim on reviving Phlur and creating beauty’s most talked-about scents.
• The Interview: How Rituals plans to redefine wellness with first UK ‘Mind Oasis’.
• How brands can leverage K-Beauty trends to drive growth and consumer loyalty.
• Can Dua Lipa help Augustinus Bader scale beyond luxury skincare?
• The Interview: Aroma-Zone CEO on bringing France’s beloved beauty brand to the UK and democratising high-quality self-care.
• The Interview: Guendalina Gennari, The Skin Sculpter.
• New research reveals opportunity for brands to support young adults with skin conditions.
• TheIndustry.beauty Awards Winners' Interview: Henrietta Norton, co-founder, Wild Nutrition.
• How Gisou used the power of honey to create one of beauty's buzziest brands.
• TheIndustry.beauty Awards Winners' Interview: Adam Reed, founder, Arkive.
• The Interview in partnership with CEW: Dianna Tieu, Managing Director UK&I, L’Occitane en Provence.
• The Interview: Evelien Kahn, founder of brand management and distribution company MDV on the international growth opportunity.