Indē Wild names Sephora as exclusive UK retailer

Indē Wild, the beauty brand founded by South Asian entrepreneur and influencer Diipa Büller-Khosla, has announced it will be taking up its first physical retail space in the UK at Sephora stores across the UK.

Indē Wild brings Indian beauty and teachings of Ayurveda to the masses at Sephora stores from 13 September. The brand paves the way for dermatologist-approved holistic skin and hair health with a refreshing take on making Ayurveda rituals relatable, accessible, and modern.

Blending legendary skin and wellness rituals and ingredients with modern-day technology, Büller-Khosla shines a light on age-old time-tested beauty practices and rich cultural traditions which come second nature to her.

Diipa Büller-Khosla, Founder of Indē Wild, said: "Launching with Sephora UK as our exclusive retailer is an incredible milestone for Indē Wild and marks the start of a global collaboration with the world’s leading beauty retailer. The UK holds a special place in my heart—from my time as a student in this city to now establishing a brand that represents a diverse community, I am proud to bring indē wild to my second home. As much as this launch is for indē wild; it’s a significant moment for our community. They continue to inspire our products, motivate us to continuously improve, and turn us into a viral sensation!"

The brand first trialled physical retail in October 2023 when it opened its first UK pop-up at Westfield London. It allowed customers to shop the brand's products - such as its bestselling Champi Hair Oil and Dewy Lip Treatment – in person for the first time in the UK.

Sarah Boyd, Managing Director at Sephora UK, commented: "We are thrilled to be stocking indē wild exclusively at Sephora UK as part of our commitment to providing our customers with disruptive and exciting brands.

"Partnering with Indē Wild, a brand committed to cultivating a strong community with strong purpose pillars rooted in inclusivity and diversity, makes this a seamless partnership and we are looking forward to seeing how this collaboration will thrive within the Sephora community."

Indē Wild is available today at Sephora both online and in-store at London White City, London Stratford, Trafford Centre Manchester and Newcastle Eldon Square & Gateshead Metrocentre.