indu announces new UK pop-up to boost brand awareness
Teen beauty brand indu is going on tour, bringing a new interactive experience to four locations across the UK.
The pop-up will allow visitors to explore the brand's full product range, collect samples and surprise gifts, and access exclusive offers, all while mingling with their favourite teen influencers.
It comes after 92% of indu's teen committee said they prefer shopping for makeup in real life, as well as 68% for skincare.
The four locations have been strategically selected where teens may not have yet come across the brand, as well as bolstering awareness of the upcoming Sephora store in Birmingham, where indu will be available.
Where & When
- 17 November - Chance Street, Shoreditch, London.
- 30 November - Hill St, Birmingham.
- 7 December - Portland Crescent, Leeds.
- 14 December - 31 Gloucester Crescent, Camden, London.
Launched in 2023, indu is formulated for teens, with teens, creating products suitable for all skin tones and types.
The British brand includes a range of refillable skincare, including cleansers, moisturisers, masks, a scrub and a spot treatment, as well as colourless and colour cosmetics, such as lip oils, a brow gel, eyeshadows, lip and cheek tints, and more.
The new activation marks the second pop-up for indu, having hosted a 'launch party' experience in London's Covent Garden to help raise brand awareness in October last year.
Reena Hammer, Co-founder and CEO of indu, said: "Ever since our big pop-up launch, our community has asked us many times to do more events and IRL activations across the UK.
"We want teens to get in front of teens so they can feel products, and come to fun inspiring experiences."
