indu launches teen beauty hub to promote safe skincare use
Teen beauty brand indu has launched an education hub to help young people navigate "all things teen beauty", from skincare basics to trending step-by-step makeup looks.
With a mission to "break down beauty buzz words, decode teen skin terminology and recreate the hottest trends", the brand hopes the platform will create a safe space for young people to discover and learn how to care for their skin and personalise their look.
From 'The Best Starter Skincare Routine' to ' Why Is Teen Skin Different' and 'How to: Ice Pop Makeup Look', indu 101 is accessible via the brand's website, with additional content to be added.
"When it comes to beauty and skincare for teens, there’s a LOT of mis-information out there. With social media becoming the ultimate hub for research (which of course, isn’t always the best idea…), we know it can become a little overwhelming and at times misleading," said indu co-founder, Aaron Chatterley.
"As a concerned parent of teens myself, as we created indu along with our teen committee we recognised a very clear need to also become a trusted source of information and a go-to resource for teens and their parents to answer their skincare concerns, discover and learn how to care for their skin and personalise their look."
Launched in 2023, indu is formulated for teens, with teens, creating products suitable for all skin tones and types.
The brand includes a range of refillable skincare, including cleansers, moisturisers, masks, a scrub and a spot treatment, as well as colourless and colour cosmetics, such as lip oils, a brow gel, eye shadows and lip and cheek tints, amongst other items.
To help with product development, indu calls upon a committee of teens for input and all formulas are designed to put their needs first.
The launch of indu 101 comes as more and more children are being exposed to adult skincare content on social media, creating pressure for them to adopt unnecessary, often harmful skincare regimens.
Another beauty brand addressing this issue is Dove, which launched a free resource with guidance on how to talk to young people about anti-ageing and beauty anxiety earlier this year.
Created in partnership with research psychologist Dr Phillippa Diedrichs and dermatologist Dr.Marisa Garshick, the 'Gen A Anti-Ageing Talk' supports the idea that a 10-year old’s face should be a canvas for carefree fun, not anti-ageing products.
