indu exits makeup to focus on skincare

Teen beauty brand indu is stepping away from makeup and sharpening its focus on skincare.

After listening closely to its teen community, the brand has decided to concentrate on skincare, putting skin health at the centre of its offering.

To mark the transition, indu has launched its biggest-ever sale, with all makeup products priced at £5 for a limited time online.

The promotion includes bestsellers such as the Stand Up Tubing Mascara, Mirror Glaze Lip Gloss, LiquidEyes Eyeshadow, and more.

Co-founder and CEO Aaron Chatterley said: "The moment has come and we’re fully stepping away from makeup to focus on what was our original raison d’etre and importantly what we do best - simple, effective, science-led Skincare for Teens."

Chatterley co-founded indu in 2022 after selling his previous business, the multi-brand e-commerce platform Feelunique, to Sephora.

Every indu product is formulated with gentle yet effective ingredients, designed to nourish teenage skin while supporting a healthy skin microbiome.

The brand’s products are vegan, cruelty-free, non-comedogenic, and dermatologically tested, with each one reviewed and approved by indu’s global teen advisory board.