indu teams up with SoPost for peer-powered gifting

Pioneering teen skincare brand indu has teamed up with digital product sampling specialist SoPost on a peer-powered gifting initiative to drive brand growth.

The new initiative allows indu customers to share a free sample with a friend after making a purchase on the indu Shopify e-commerce site. The move allows the brand to tap into word-of-mouth gifting at the highest point of engagement, turning customers into advocates and helping to drive growth.

SoPost Founder & CEO Jonathan Grubin said the feature allows indu to leverage existing customers and access their network, which is vital in a market where peer validation carries so much weight. It also gives the brand stand-out in a space saturated with ads and social content.

“The truth is, trust in marketing is broken. Consumers are overwhelmed by ads, AI-driven content, and influencer scepticism. That’s why we’re so excited to launch this new feature with indu.

“At SoPost, we believe that personal, genuine recommendations are the key to building that trust back. This partnership gives customers an easy way to share products they believe in, creating real connections and expanding the brand’s reach to people who are more likely to engage and purchase," Grubin explained.

When customers purchase from the indu store, they will be prompted to gift a sample to a friend post-checkout using a personalised link. Once the friend redeems their free sample, they enter the indu-branded SoPost sampling journey: experiencing the product, providing feedback, and being directed back to indu’s website to purchase.

As well as driving awareness, the move enables indu to gather authentic product reviews to build trust and strengthen brand loyalty, drive high value marketing opt-ins to build its CRM, collect detailed insights on their consumers’ buying habits and preferences, and ultimately, drive more conversions.

“indu is delighted to partner with SoPost on this really innovative and highly targeted sampling mechanism,” said indu Co-Founder & CEO Aaron Chatterley,

"With clear shared values on community and customer experience, the partnership is the perfect awareness driver to get indu into the hands of parents and teens everywhere. In today’s social world, our teen audience is heavily influenced by their peers – they trust their friends for the best recommendations, and we’re so proud that indu is one of them!"

Chatterley co-founded indu in 2022, having sold his former business, the multi-brand e-commerce platform Feelunique, to Sephora. Every indu product is made with ingredients that are gentle and effective, with nourishing formulas that keep the delicate skin microbiome balanced. It is vegan, cruelty free, non-comedogenic and dermatologically tested, with every product tested and approved by its global teen advisory board.

SoPost is the global leader in digital product sampling, working with hundreds of brands and retailers to deliver high-impact trial engagements. It counts a number of major international beauty brands as clients, including Estée Lauder Companies, Coty, and Shiseido Group.