Innisfree to celebrate latest launch with London pop-up

South Korean brand Innisfree, which specialises in green tea-based beauty products, is bringing a ‘Supercharged Station’ skincare experience to Westfield London tomorrow, 21 February, in an exclusive partnership with Space NK.

The ‘immersive installation’ is in celebration of the launch of Innisfree’s new Green Tea Ceramide Milk, described as "a lightweight yet deeply nourishing moisturising milk" designed to deliver hydration and strengthen the skin barrier.

Ideal for daily use, the new formula "layers seamlessly within any skincare routine" for a supercharged boost of hydration without heaviness, leaving skin "softer, fresher and radiant".

The pop-up is designed to drive discovery, trial, and in-store conversion through a ‘high impact’ retail moment that blends skincare education with gamified rewards and brand storytelling.

It will also feature Innisfree’s 'Green Tea Ceramide Cream', and visitors can expect an interactive ‘spin-to-win’ game with exclusive prizes, limited-edition merchandise such as tote bags, exclusive T-shirts, keychains and stickers, VIP goodie bags, instant rewards, as well as complimentary matcha refreshments.

Additionally, customers who spend £25 or more on Innisfree in Space NK and present their GWP flyer will receive a complimentary 30ml Green Tea Amino Cleansing Foam.

Innisfree was founded in 2000 by Sunghwan Suh who had watched his mother transform camellia oil into personal care products. Inspired by her skills, he travelled to Jeju Island, known for its volcanic soil, mineral rich water and ideal climate for one the world’s best green tea harvests, and laid the foundations for Innisfree and its "nature powered skincare".

The pop-up at Space NK’s store at Westfield London is running tomorrow only, between 10am - 7pm, and entry is free.