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Is rosemary oil the new ‘it’ haircare product?

Chloe Burney
25 May 2023

Data reveals the power of TikTok, with searches for rosemary oil skyrocketing by 135% after the social media app's stars shared clips of the product's results on their hair.

Rosemary oil stimulates and promotes hair growth, battles against dandruff and prevents premature greying. What’s more, it is proven to add shine after a more extended period of regular use.

After gaining exposure on Tiktok, the hair hack spiked an increase in related searches. A new finding, by beauty and wellness marketplace Fresha, analysed online searches related to rosemary oil. The data revealed a 695% increase in searches related to 'rosemary oil' over the past five years in the UK. Searches for ‘how to use rosemary oil in hair’ also increased by 547% in the same time period.

Searches for ‘rosemary oil’ have also gained traction globally, with an increase in worldwide searches of 331% over the past five years.

The haircare product gained popularity on TikTok after beauty and wellness influencers shared their experiences with rosemary oil and showcased the results after around six weeks. As a result, #rosemaryoil has a total of 1.3 billion views and #rosemaryoilforhairgrowth reached 212.3 million views.

William Zeqiri, Founder and CEO of wellness marketplace Fresha, commented: "The power of social media, especially TikTok, allows influencers worldwide to share their experiences and knowledge with those who might want to know more about a particular beauty topic but don’t know quite where to start.

"These findings are a definite eye-opener to see just how much exposure TikTok can offer to such a simple and accessible substance like rosemary oil and proves just how many people are interested in natural remedies of haircare which are fun and easily manageable, even if you are a regular salon visitor."

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