Isamaya Ffrench announces Soho pop-up store

Fresh off the announcement of her eponymous makeup line, internationally renowned makeup artist Isamaya Ffrench will be launching a pop-up in London's Soho this July to celebrate the launch of her first capsule collection.

Opening from 1-3 July at 15 Bateman Street, the pop-up will be the first place where beauty fans can get their hands on the highly anticipated collection, before the products become available on 4 July.

The space will play home to Ffrench's genderless collection, which includes the Industrial Colour Pigments Eyeshadow Palette, Rubberlash Latex Lift Mascara, Liplacq Maximising Lip Serum, Browlacq Brow Laminator & Skinlacq Triple Hyaluronic Glow Serum.

An exclusive collection of Isamaya merchandise and jewellery will also be sold alongside the Industrial collection.

One of the most recognisable British names in the beauty industry, Ffrench has worked as a creative director and consultant for a host of big-name brands including Byredo, Burberry, and Tom Ford.

Products from her debut line also doubles as smart tools and reusable hardware. The lids of the two serums and mascara are pierced with metal rings that can be repurposed as chrome earrings, while the eyeshadow palette can be used as a jewellery box.

Opening times and details:
• 1-2 July: 11am – 6pm
• 3 July: 11am – 5pm