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Isamaya Ffrench joins Off-White as Beauty Curator

Sophie Smith
13 February 2023

British makeup artist Isamaya Ffrench has been named as Off-White's new Beauty Curator. Known for her work at YSL, Tom Ford Beauty, Burberry and Byredo, Ffrench is a globally-renowned makeup artist. 

Last year, Ffrench launched her debut makeup brand, Isamaya Beauty. The business embodies a "non-conformist understanding of glam” and features products for the face, eyes, brows, and lips.

In her new role as Beauty Curator, Ffrench will "push the brand into new beauty territory with high quality products, designed for everybody". She will work alongside Ibrahim Kamara, Off-White’s Art & Image Director.

Launched in 2022, Off-White's current beauty offering includes nail varnishes, body crayons and fragrance. The range manifests the late Virgil Abloh’s vision to "inspire endless creativity and encourage self-expression". Abloh founded Off-White in 2012.

Isamaya Ffrench, newly appointed Beauty Curator of Off-White, said: “Off-White speaks to a whole generation. Off-White Beauty will be the perfect way to bring this experience into a whole new dimension and I’m incredibly excited to be working on the beauty line in collaboration with Ibrahim Kamara to address a new and vibrant audience.”

Andrea Grilli, CEO of Off-White, said: “I am thrilled to have Isamaya join Off-White. Her taste, unconventional vision and profound experience will help us write the new chapter of the brand with beauty being a pivotal project on our journey.

"While keeping Off-White youth-centric is key for us, IB and Isamaya are the best talents of their generation and will be able to bring our brand into the future and elevate its final perception."

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