Isamaya Ffrench unveils eponymous label's debut collection, Industrial

Having painted the faces of the likes of Rihanna, Madonna, Bella Hadid and Kendall Jenner, globally-renowned makeup artist Isamaya Ffrench has unveiled her eponymous beauty label's debut collection.

Titled "Industrial", the make-up line is the first of the brand's themed drops each year, with the Global Beauty Director of Burberry Beauty also planning a series of collaborations with ​"the world’s most celebrated artists".

Ffrench described Industrial as "a hardcore, hard-hitting concept both visually and materially. Leather and latex, piercings and rubber, flesh, strength, and self-possession, for makeup lovers who don’t want to conform."

The inaugural five-piece collection includes smart tools, a versatile palette and reusable hardware such as wearable rings that detach from the exterior packaging. An eyeshadow palette, Rubberlash mascara, a lip serum and brow laminator comprise the body of the first release.

Ffrench said: "I’m creating my own world for a new generation of makeup lovers. I want to inspire people and show them that there are other ways to approach beauty. To liberate them from the ideals of the mainstream and to be more authentic by proposing something more artistic and highly visual. Now you can identify with a concept or community that isn’t bound by commercial ideas of beauty."

Available for pre-order from 27 June, the Industrial collection will be sold alongside limited edition t-shirts and jewellery.