JCPenney becomes first department store to offer AI/AR beauty experiences

US retailer JCPenney has partnered with personalised digital experience company Revieve to become the first department store to offer digital skincare and makeup experiences using Artificial Intelligence and Augmented Reality. 

The partnership has launched a series of digital skincare and makeup experiences to better meet consumer needs and help shoppers experience retail in innovative ways.

The JCPenney Skincare Advisor uses Revieve's proprietary Skin Diagnostics technology and AI-powered product recommendations to create an experience in which consumers can discover a personalised skincare routine.

For this, consumers can take or upload a selfie and answer a questionnaire about their skin type and concerns. Revive's technology then analyses over 120 skin metrics to provide users with an in-depth analysis of their skin and offer JCPenney Beauty product recommendations and skincare education tailored to their needs.

Sampo Parkkinen, CEO and Founder of Revieve, said: "The process for launching with a retailer of the size and prestige of JCPenney requires ample preparation, clear communication and a thorough discovery process.

"The result is an end-to-end personalised customer shopping journey enriched with product education, delightful AI/AR powered experiences and detailed skin analysis powered by Computer Vision & Machine Learning. Every JCPenney Beauty ecommerce customer will feel like their specific lifestyle, environment and preferences will be taken into account during their online beauty shopping experience."

Michelle Wlazlo, Chief Merchandising Officer at JCPenney, added: "We want to be the shopping destination of choice, offering a personalised approach that fully celebrates and honours them as unique individuals. Our partnership with Revieve allows us to deliver on our customers' desire for personalisation regardless of age, gender, race, skin tone, beauty regimen or budget.”

This year, Revieve has also partnered with a variety of brands to offer personalised AI and AR beauty experiences. This includes a personalised skincare service with Duolab and a virtual makeup experience with Shiseido.

Read more about how AI and AR are revolutionising the beauty industry here.