JD Sport adds "buy now, pay later" service Laybuy

JD Sports has announced its new partnership with payment service Laybuy to allow its UK based customers to utilise its "buy now, pay later" service.

A number of high street and online retailers have been adopting this new service into their commercial strategy with the aim of reaching out to wider customer demographics.

The new service will gives JD sport customers a third choice of dispersing the cost of their purchases over six equal weekly interest-free payments, as the company began offering Klarna as a payment service in 2018 and ClearPay in 2019.

Current retail partners using Laybuy's 'buy now, pay later' service have seen promising results, including order values increasing by 70% online, in-store conversion rates jumping up to 50 percent, and new customer acquisition increasing by 30%, according to the payment platform.

Managing Director and Co-Founder of Laybuy, Gary Rohloff stated: "We’re delighted to bring our innovative and flexible payment option to JD Sports in the UK. We know consumers want more choice at the checkout, and that weekly interest-free payments plans are important to them. It’s also great news for Laybuy users in the UK, who now have another exciting retailer to shop with."

Recently, Laybuy introduced an app on iOS and Android which allows consumers to make purchases in store with Laybuy partners such as Henmores and Psyche.