JLo Beauty expands into bodycare
JLo Beauty by Jennifer Lopez has announced its first category expansion with the launch of a new bodycare range, JLo Body.
The Firm + Flaunt Targeted Booty Balm is the first clinically tested formula to launch under the JLo Body franchise.
Available on the brand's website, the product aims to firm skin's appearance, help improve skin elasticity and fade the appearance of stretch marks with a blend of active ingredients including Guarana Seed Extract and Pink Pepperslim.
To celebrate the launch of JLo Body, the brand unveiled a new campaign with exclusive social content, LIVE moments with Lopez and influencer campaigns, amongst other marketing activations.
Commenting on the launch, Jennifer Lopez said: "For me, it's all about feeling confident in your skin, no matter what. We give all this care and attention to the skin on our face, but we sometimes neglect the body. It was important to me to create a skincare routine for the body to address its specific and unique needs."
Launched in January 2021, JLo Beauty is known for its range of skincare products including a That JLo Glow serum, That Hit Single gel cream cleanser and That Blockbuster hydrating cream.
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