Jo Malone London arrives at Boots as demand fuels major retail expansion

Boots has launched a new partnership with Jo Malone London, with the British fragrance brand becoming available in more Boots locations than through any other UK retailer.

From today (4 August), Jo Malone London products are available in 39 Boots stores across the UK and online at Boots.com.

The brand will also join the fragrance offering at Boots' fragrance-only concept store in London, which opened in October and features more than 400 niche and luxury fragrances.

Under the new partnership, customers can shop a curated selection of Jo Malone London's best-known fragrances, including Lime Basil & Mandarin and English Pear & Freesia, alongside the new Sea Salt & Bergamot cologne.

Lizzie Brady, Vice President General Manager at Jo Malone London UK, said: "Launching in the UK’s leading health and beauty retailer marks an exciting moment for Jo Malone London.

"This milestone allows us to expand our reach and introduce the brand to new audiences through a curated edit of our most-loved scents."

Boots said the launch follows strong customer interest, with thousands of searches for the brand on Boots.com last year, reflecting growing demand for luxury fragrances.

Chelsey Saunders, Director of Fragrance, Skincare & Haircare at Boots, said: “This is a landmark moment as we welcome Jo Malone London to Boots, bringing one of Britain's most iconic fragrance brands to our customers nationwide. It’s a celebration of modern British beauty at its best, where heritage meets inclusivity.

"We're passionate about making the best of beauty more accessible, and this launch gives even more people the opportunity to discover, experience and fall in love with Jo Malone London's timeless fragrances.”

The launch is the latest addition to Boots' expanding premium beauty portfolio, following the arrival of cosmetics brand P.Louise in May and Charlotte Tilbury in July.