Jo Malone London enters wellness, bringing new range to AIRE Ancient Baths

Fragrance brand Jo Malone London is entering into the wellness category with the Care Collection, inspired by the Roman Baths. The mark the occasion, it’s bringing the relaxing range and its first ever wellness treatment to London’s AIRE Ancient Baths.

The Care Collection welcomes the addition of seven brand-new wellness products, inspired by the Roman Baths, exclusive to Selfridges for 2025.

The range includes:

• Purify Shower Gel (£25)
• Enrich Shower Cream (£25)
• Enrich Body Balm (£64)
• Restore Body Treatment Scrub (£50)
• Restore Body Oil (£64)
• Revitalising Exfoliating Soap (£16)
• Revitalise Body Gel-Cream (£34)

The British brand has created its first-ever wellness trend in tandem with its latest launch. The Restorative Ritual is an exclusive treatment available at AIRE Ancient Baths in London, inspired by ancient bathing traditions, designed to offer “the ultimate escape for both body and mind”. The experience begins with a sensory journey through AIRE’s signature thermal circuit, followed by a bespoke treatment centred on two products from the Care Collection.

Guests will move between seven different baths during the thermal circuit. Each bath is set to different temperatures that promise therapeutic benefits for the body and mind. This includes the Tepidarium; a gentle transition of warmth and balance, the Caldarium; a hot bath for deep relaxation and the Frigidarium; a cold bath to refresh and revitalise the body.

The 75-minute treatment starts with a full-body exfoliation on warm marble beds with the smoothing Restore Body Treatment Scrub. The sugar scrub, rich in natural oils, will fill the room with the relaxing aroma of honey, clove and nutmeg. This is followed by an hour-long full-body massage in a dedicated massage room with the Restore Body Oil.

Both products are designed to "illuminate skin and inspire a feeling of replenishment". This positive feeling is supported by neurosensorial research, which is a scientific method of analysing emotional reactions when using the products.