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Jo Malone London introduces virtual townhouse experience

Tom Shearsmith
11 December 2020

Jo Malone London has introduced a virtual townhouse experience, allowing customers to experience signature scents and gifts through a 360 degree digital experience.

The multi-sensory 360 experience takes customers through the front door of the British fragrance house in London’s Marylebone, and coincides with the launch of Jo Malone London’s limited-edition Christmas collection.

Accessed via, customers can explore the Garden Room & Drawing Room and interact with animated elements and illustrations inspired by some of Jo Malone London’s most popular fragrances before completing their purchases.

The second room features this year's Christmas collection, including the new Midnight Musk & Amber Scent of the Season.

Jo Malone has confirmed that the digital experience will "live on into 2021 with some surprises" in the coming months.

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