Jo Malone London set to open first standalone store at Belfast’s Victoria Square

Luxury fragrance and lifestyle brand Jo Malone London has signed to take a 3,402 sq ft unit at Victoria Square in Belfast, Northern Ireland, it’s first dedicated store in the region.

Set to open on 1 December 2026 for the run-up to Christmas, it will see Jo Malone London move from its current concession in Frasers at the Belfast shopping centre.

The new store will offer the brand’s its signature range of luxury, home scents, candles, bath and body essentials, and gifts.

Lizzie Brady, Vice President General Manager, Jo Malone London, said: “We are delighted to announce the opening of our new Jo Malone London store in Belfast, relocating to a new home within the iconic Victoria Square.

“Set in one of the city’s most vibrant destinations, the new store reflects Belfast’s distinctive character and cultural spirit, alongside the craftsmanship, sophistication and timeless elegance at the heart of our brand.

“Celebrated for exquisitely crafted scents and an unrivalled olfactive portfolio, Jo Malone London invites discovery through an inspiring fragrance and gifting experience, complemented by the elevated service synonymous with the brand. We are especially delighted to open our doors in time for the festive season.”

Julie King, Senior Asset Manager at Victoria Square landlord Commerz Real, commented: “2026 has been a phenomenal year for us, and welcoming Jo Malone London’s first standalone store in Northern Ireland is a fantastic endorsement of the confidence leading brands have in the destination.

“Victoria Square continues to outperform the wider market because of the quality and diversity of our retail offer, the strength of our catchment, and importantly, our ability to provide brands with the right platform to succeed. We are the place to be for leading retailers looking to make a real impact in Northern Ireland, and Jo Malone London will be a great addition.”

The announcement follows the news that Abercrombie & Fitch has opened its Northern Ireland debut store on the upper ground floor of Victoria Square.