Jo Malone London to open store at Gateshead’s Metrocentre

Fragrance and lifestyle brand Jo Malone London is to open a new 1,000 sq ft permanent store in the Red Mall at the Metrocentre shopping centre in Gateshead this winter.

It will be the region’s first standalone Jo Malone store, nestled among the Metrocentre’s portfolio of premium brands such as Boss, Tag Heuer and Carvela, and it comes off the back of a successful pop-up at the centre last Christmas.

The new store will carry Jo Malone’s extensive range of unique fragrances and luxury products for the bath, body and home.

Tom Nuttall of Sovereign Centros, Leasing and Asset Manager for Metrocentre, commented: “The centre has gone from strength to strength this year with several key high-profile lettings and Jo Malone London is another fantastic addition that will be hugely popular with customers.

“Jo Malone London is a name associated with British quality and values and we are excited for the standalone store to be one of our next openings at Metrocentre, as we continue to celebrate and support the great British high street.

“Metrocentre is a unique destination with a fantastic mix of premium brands and high street favourites and we look forward to strengthening this offer and announcing more new names in the coming months.”

Work on the new Jo Malone London store is expected to commence in September, and the opening of the new store will be “just in time for the Christmas gifting period”.

It will join a string of recent openings, including the region’s only H&M Home, and luxury beauty emporium H Beauty by Harrods, which opened earlier this summer.