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John Legend to launch skincare range with focus on the needs of darker skin

Jeremy Lim
24 January 2022

John Legend is the latest male celebrity to launch their own beauty brand, with a skincare range aimed at melanin-rich complexions.

The singer-songwriter has partnered with A-Frame Brands, a celebrity business development platform based in Los Angeles, to launch his brand in the underserved skincare market.

According to A-Frame Chief Brand Officer, Martin Ekechukwu, the skincare range will "target the top three issues those with higher levels of melanin in their skin are vulnerable to" - significant levels of dryness, pH imbalances, and environmental impact. 

Ekechukwu added that further details about the line, including a name for the joint venture, additional investors, specific products and price range, will be released ahead of the brand’s debut this autumn.

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