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John Lewis appoints former Tesco exec as Head of Brand and Store Experience

Tom Bottomley
20 October 2023

The John Lewis Partnership has appointed Paul Jones as its new Head of Brand and Store Experience, commencing 8 January 2024 and reporting to Pan-Partnership Customer Director, Charlotte Lock. 

Jones has been at Tesco for 12 years, most recently as Head of Brand and Store Design. Prior to Tesco, he was Design Director and Associate Director at JHP Design, and Senior Designer at Chadwick International, working with clients such as Harrods and Selfridges.

In his new role, Jones will be charged with creating new in store experiences, events and propositions – to be integrated with an omnichannel approach as John Lewis commits to a long-term store strategy.

Charlotte Lock said: "Our stores are where outstanding service, stand-out experiences and brilliant products come to life. Paul’s appointment underlines the role they continue to play within our omnichannel strategy - and more crucially their importance to our customers.

"Paul brings invaluable experience and will further energise our ambition to make every shopping experience fun, easy and rewarding for our customers."

Jones added: "This is a genuinely exciting opportunity to work with a talented, creative team and evolve the brand’s much loved stores to give customers an inspiring retail experience that offers them even more of what they enjoy when visiting us."

In September 2023’s interim results, John Lewis reported that shop sales had improved by 2% - driven by increased footfall and the draw of services such as personal styling appointments, up 27%, and beauty services, up 23%.

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