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Johnson & Johnson announces Kenvue as new consumer health company

Tom Shearsmith
30 September 2022

Johnson & Johnson has taken another step forward in establishing two independent, market-leading companies with the announcement of Kenvue as the name for the planned New Consumer Health Company.

The new corporate brand, Kenvue (pronounced ken·view), is inspired by two ideas: “ken” – meaning knowledge, and “vue,” referencing sight. With rich knowledge of human needs and deep consumer insights, Kenvue will aim to "deliver meaningful, personal health solutions', according to Johnson & Johnson.

Kenvue’s purpose of "Realise the Extraordinary Power of Everyday Care" will guide the company’s actions and long-term aspirations, from strategy to talent philosophy.

Thibaut Mongon, CEO Designate at Kenvue, said: “Unveiling the Kenvue brand is a defining moment for our stakeholders and an important part of the planned separation. We breathe life into some of the world’s most iconic and beloved brands every day, so we harnessed that same expertise, love, and energy into developing our new corporate identity.

“We believe that daily self-care rituals add up over time and have a profound cumulative impact on your wellbeing. This is the extraordinary power of everyday care. And our work is to put that power into the hands of consumers around the world.”

Joaquin Duato, Chief Executive Officer of Johnson & Johnson, added: “Today’s announcement is another milestone for the Consumer Health business. Kenvue is poised to thrive as a standalone company with a leading portfolio of brands consumers love and trust. I’m confident in this team and excited to see what the future holds.”

Kenvue will become a standalone leading global consumer health company in 2023, subject to legal requirements including consultation with works councils and employee representatives, as required.

Kenvue will continue to touch the lives of over one billion consumers worldwide every day through its portfolio of brands such as Aveeno, Listerine, Neutrogena, Johnson's and Dr. CI:LABO.

Johnson & Johnson's KenvueUsage of the new company logo and corporate brand identity will be effective upon completion of the planned separation. The corporate name is depicted in a distinctive logotype in a rich green. This distinctive colour works in harmony with the multicoloured palette of Johnson & Johnson's portfolio of well-known brands.

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